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Sfas For Forever 21

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University of La Verne
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Running head: SFAS FOR FOREVER 21 SFAS for Forever 21 Student’s Name Institution Affiliation 1 SFAS FOR FOREVER 21 2 SFAS for Forever 21 Forever 21 is a specialty-clothing giant with headquarters in Los Angeles, United States. The company designs manufacture and sells its clothes using its retail stores under different labels. Forever 21 deals with clothes ranging from children to adults and specializes in both genders. Also, the firm deals with cosmetics and accessories under its label and other leading brands globally (Forever 21, 2019). The company aims to establish a competitive advantage within the fashion industry by expanding the depth of its products by providing a wider variety of products to its customers. Similarly, the company aims to offer the latest styles of accessories and clothes at an affordable rate. However, despite its modest approach to the market, the company still does not meet its objectives. In this regard, a SWOT analysis of the company environment can help outline the reasons behind the unmet objectives and minimal sales. The table below outlines the SFAS for Forever 21 that can help understand the performance of the firm. SAFS Character Name: Forever 21 Current objectives: Build a competitive advantage in the fashion industry, narrow down the reason why Forever 21 is steadily losing customers. Current Strategies: Design different style for different ages and improve the quality of the product. How important to the industry How well does ...
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