Running Head: MEDIA AS SOCIAL INSTITUTION MEDIA AS SOCIAL INSTITUTION Institutional affiliation: Students name: Date: 1 MEDIA AS SOCIAL INSTITUTION 2 Responses This study mainly focuses on the extent to which social media has a strong impact in the society especially the church, school, government and family. Media fulfills many functions that are no longer served by the traditional social institutions. People use media to make profits for their company and provides strategies that enable people to examine media messages and put media programming in to a much more meaningful perspective. As society grows more complex, specialized institutions serving specialized social needs develop to maintain social stability and new institutional forms displace old ones only when the old ones no longer manage to serve their original purposes effectively. (p. 140). Media fulfills a major educatio ...
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