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Bus 508 Final Project Paper




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Bus 508 Final Project Paper
Table of Contents
1.0 Executive Summary
1.1 Objectives
2.0 Company Summary and ownership
2.1 Start –up Summary
3.0 Services
4.0 Market Analysis Summary
4.1 Target Market Segmentation Strategy
4.2 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Sales Strategy
5.1. Sales Forecast
6.0 Appendix
6.1 Personnel Plan
7.0 Financial Plan
7.1 Break Even Analyst
1.0 Executive Summary

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Kodjo car wash will be the first hand car wash serving Takoma Park,
Maryland. The car wash will be run by Cokouvi. Cokouvi has been
working for decades in Maryland big dealership.
The Business
Kodjo car wash will offer customers with three different services: interior
cleaning, and exterior car washing. Kodjo car wash has a lot of
competitors who are trying to take over the market by offering low rate
with high quality service. Kodjo car wash offer high quality service, by
hiring best employees in regards to respond quickly to the time
customers have to spend in the shop before they get their cars back
.This delivery time will be very important to kodjo car wash to keep its
customers, and distinguish itself from competitors. Kodjo car wash will
hire best employees to operate in effective cost control. Research
proves that unhappy employee provides less productivity than an
employee who is happy. Unhappy employee always fell like the
managers are taking advantage on him therefore his result will be less
than a happy employee.
The Customers
Kodjo car wash will have three groups of customers: local business car
dealerships individual car owner and leasers. The environment
surrounding the site area is quite affluent, and busy with 50% of the
residents earns over $60,000 a year. This revenue allows these
residents to have niece cars. Also there are four different dealerships
within ten miles. These dealerships will require car wash services for the
various fleets. Moreover, there are many small businesses in the area
that have cars and will need to be washed.
Cokouvi experiences as a former dealer help kodjo car wash
management to be stronger. Cokouvi dealership strength and
experience help kodjo car wash to control its assets and costs more
efficient than its competitors. He has worked in a dealership business for
the last ten years and has occupied the operation manager position for
the last five years. He was one of the top managers for the last five
years overseeing operations. Cokouvi received his MBA from Strayer
University. He is somebody who has twenty five years investing in

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