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Estructuras de los mercados

Estructuras de los mercados

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Estructuras de los Mercados Autor: marcos1990 ¿Qué es una estructura de mercado? Las estructuras de mercado, como su nombre lo indica, son las estructuras de la organización de un mercado que rigen su funcionamiento. La variación en cada uno de los elementos que integran la estructura genera un cambio en el desarrollo del mercado, afectando su principal determinante: el precio de los bienes. Los 4 elementos variables que conforman las estructuras de los mercados son los siguientes: • Número de vendedores/ofertantes: Define el poder que posee cada empresa sobre los precios de los bienes, al haber muchas empresas ofertando, es poco probable que, al aumentar el precio de una, los demandantes sigan comprando ese producto, el equilibrio de precios se mantiene. En el caso contrario, al haber pocos ofertantes, estos tienen mucho más poder a la hora de manejar precios y pueden elevarlos, obligando a los demandantes a seguir comprándolos ya que no existe o es muy poca la competencia. • Diversificación de los bienes ofrecidos: Esto se divide en mercados de bienes homogéneos y mercados de bienes heterogéneos. Los bienes homogéneos son aquellos que no tienen muchas diferencias entre los ofertantes, ya que la elección del demandante irá guiada hacia el precio del producto principalmente y no tanto su calidad. En el caso de bienes heterogéneos, se tiene mucha más variedad, así que el precio tendrá más rango de cambio dependiendo del tipo y la calidad del producto ...
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