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BUS 201 Competitive Advantage

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Competitive Advantage
Competitive Advantage
BUS 201 Principles of Management
Competitive Advantage
The world has been chaining more rapidly than ever before, managers
and other employees throughout an organization must perform at higher
and higher levels. One of the most important lessons for managers and
organizations to learn if they were to reach and remain at the top of the
competitive environment of business is to achieve and build a
competitive advantage. Competitive advantage is the ability of one
organization to outperform other organizations because it produces
desired goods or services more efficiently and effectively than its
competitors. If company’s follow the four building blocks of competitive
advantage, there’s no doubt in my mind their company will be superior to
others (Jones, 2011).
The four building blocks of competitive advantage consist of efficiency,
quality, innovation, and responsiveness to customers. In today’s
competitive environment, organizations continually search for new ways
to use their resources to improve efficiency. Organizations increase their
efficiency when they reduce the quantity of resources they use to
produce goods or services. For example, many organizations are
training their workforces in the new skills and techniques needed to
operate heavily computerized assembly plants. Also, cross-training
employees gives them the range of skills they need to perform many
different tasks, and organizing employees in new ways allows them to
make good use of their skills (Jones, 2011).
Training up employees is an important step in the effort to improve
productivity. Japanese and German companies invest far more in

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