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Group5

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• GROUP 5: • SHARATH – ABM17022, • KRISHNA MOORTHY – ABM17042, CSU-CCA GROUP • KRISHNA MEHTA – PGP36025, • SHIVA TEJA – PGP36061, • AARJAVI – PGP36307, • AMEYA - PGP36338 CSU-CCA • CSU-Costa leading supermarket company in Costa Rica. CSU operated with 4 different business formats and 134 stores • CCA-leader in managing fresh and private label product storage and distribution for CSU supermarkets. • CSU-CCA group introduced internal employee welfare initiatives and external social projects • Costa Rica is developing Central American nation and 21.5% population lived below the poverty line. • Surveys suggest that CSR activities from companies are required to improve competitiveness in order to ensure sustainability of socially responsible practices in the country. 1. CSU-CCA'S OVERALL STRATEGY • CSU-CCA activities were divided into three independent corporations based on their focus: • Corporacion de Supermercados Unidos (CSU) - retail business • Corporacion de Companas Agroindustriales (CCA) - agribusiness operations • Corporacion Servivalores – financial services • CSU adopted a multi-format strategy to satisfy customers with diverse taste and preferences adjusting value proposition to specific price, service or assortment needs CSU-CCA'S OVERALL STRATEGY • In Costa Rica, CSU adopted four business formats Supermarket Format Description Target Segment No. Of Stores Mas x Menos The first self-service supermarket c ...
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