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Answer 2 1

Answer 2 1

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Executive Summary

This journal focused on the use of mobile smart phones and Personal Computers (PCs),

the researcher stated that the main focus of the research was to explore the differences in content

produced through mobile smart phones and PCs, the author argues that content produced over

smart phones tends to be more personal and the users are willing to disclose private feelings as

opposed to content produced over the personal computers (PCs). It was further stated that this

tendency by smartphone user can be found and observed on different platforms, these include;

social media, blogs such as restaurant reviews and also through responses in the different open-

ended surveys.

The specific problem that was discussed in this research was the increased willingness to

self-disclose on one’s smartphone compared to PCs. The author used the following four main

hypothesis that the research followed:

In the first hypothesis statement, the author highlighted that, consumers will tend to

exhibit enhanced depth of disclosure sharing personal feelings, thoughts, and other information

which is deemed to be more intimate and private when creating content on their smartphone

versus their PC

In the second hypothesis state, the author states that, consumers are more willing to share

sensitive information on their smartphone (vs. PC) this is so because they mostly tend to

experience greater psychological comfort while on the device.

In the third hypothesis statement, the researcher stated that the smaller form of smartphones (vs.

PCs) narrows consumers’ attention down to the communication at hand which becomes very

personalized, and in turn, enhances depth of disclosure when generating content on the device.

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The following are the main findings of the article;

This research article shows evidence that individuals tend to share greater depth of disclosure

when creating content through their mobile smartphone. The study further indicated that content

generated from smartphones tends to carry important downstream consequences.

Literature Review

The literature that was reviewed in this article was very informative and really helps the

reader get a proper background of the issue being studied. However, majority of the literature

that was used in this research was from a long time ago. Over ten /fifteen years ago. The

literature helped in explaining some concepts, for example, on the “factors that enhance

willingness to self-disclosure” there are a lot of literature references from the 90s and 70s. Still

relevant theories but times have changed.

The literature did not have any significant gaps but the reviewed material could have

been more recent (current) so that it can perfectly fit with the current usage of new technological

devices such as mobile smartphones and personal computers (PCs).

Data Analysis

The method used in this research report was the quantitative method. This allowed the

research to measure data collected from posts on social media platforms like Twitter and also in

open-ended surveys. This data was then analyzed and tested to check if the results would be in

line with the research hypothesis. This also made it possible to get the desired results. Therefore,

it was appropriate for the study. The research had three (3) hypothesis statements, after data

analysis, the author confirmed and proved the hypothesis statements to be true by showing that

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1 Executive Summary This journal focused on the use of mobile smart phones and Personal Computers (PCs), the researcher stated that the main focus of the research was to explore the differences in content produced through mobile smart phones and PCs, the author argues that content produced over smart phones tends to be more personal and the users are willing to disclose private feelings as opposed to content produced over the personal computers (PCs). It was further stated that this tendency by smartphone user can be found and observed on different platforms, these include; social media, blogs such as restaurant reviews and also through responses in the different openended surveys. The specific problem that was discussed in this research was the increased willingness to self-disclose on one’s smartphone compared to PCs. The author used the following four main hypothesis that the research followed: In the first hypothesis statement, the author highlighted that, consumers will tend to exhibit enhanced depth of disclosure sharing personal feelings, thoughts, and other information which is deemed to be more intimate and private when creating content on their smartphone versus their ...
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