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Global Trade and Distribution Strategy Pin It Describe the characteristics of the target market

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Marketing

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Running Head: GLOBAL TRADE AND DISTRIBUTION MARKET
1
Global Trade and Distribution Market
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GLOBAL TRADE AND DISTRIBUTION MARKET
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The target market for the Achilles kids shoes are children or consumers that are intending
to buy shoes for children. The characteristics of the consumers are that: first, they buy only the
durable shoes. This is to enhance them to wear the shoes for a long period of time without the
shoes spoiling. They love fashionable shoes. This is a young generation that loves shoes that are
colorful and fashionable to be worn in different occasions. The shoes should also be healthy to
enhance the growth of the feet of the daily growing children (De Genaro, 2012).
The company might license the shoes to be used by stars that feature in children
programs. This will attract their attention once they see the stars that they love wearing the shoes
and will be attracted to buy them. The company might also seek outside promotions. This is by
placing advertisements on the media like the TV and the internet. This will popularize the shoes
to those who are not known to it (Calvert, 2008). Children shoes should not be expensive and so
the company should check on the affordability of the shoes. Children shoes have a range of cost
and the company should make sure they stick to it to attract many customers (Hill & Jones,
2010).

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GLOBAL TRADE AND DISTRIBUTION MARKET
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References
Calvert, S. L. (2008). Children as consumers: Advertising and marketing. The future of children,
18(1), 205-234.
De Gennaro, C. K. (2012). Effects of the Achilles Kids guided running program on health-
related fitness and self-concept in adolescents and young adults with intellectual
disabilities: A pilot study (Doctoral dissertation, The University of Utah).
Hill, C. W. L., & Jones, G. R. (2010). Strategic management theory: An integrated approach.
Boston, MA: Houghton Mifflin.

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Global Trade and Distribution MarketName:Tutor:Institution:Course:Date:The target market for the Achilles kids shoes are children or consumers that are intending to buy shoes for children. The characteristics of the consumers are that: first, they buy only the durable shoes. This is to enhance them to wear the shoes for a long period of time without the shoes spoiling. They love fashionable shoes. This is a young generation that loves shoes that are colorful and fashionable to be worn in different occasions. The shoes should also be healthy to enhance the growth of the feet of the daily growing children (De Genaro, 2012).The company might license the shoes to be used by stars that feature in children programs. This will attract their attention once they see the stars that they love wearing the shoes and will be attracted to buy them. The company might also seek outsid ...
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