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Global Trade and Distribution Strategy Pin It Describe the characteristics of the target market

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Running Head: GLOBAL TRADE AND DISTRIBUTION MARKET

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Global Trade and Distribution Market

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GLOBAL TRADE AND DISTRIBUTION MARKET

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The target market for the Achilles kids shoes are children or consumers that are intending

to buy shoes for children. The characteristics of the consumers are that: first, they buy only the

durable shoes. This is to enhance them to wear the shoes for a long period of time without the

shoes spoiling. They love fashionable shoes. This is a young generation that loves shoes that are

colorful and fashionable to be worn in different occasions. The shoes should also be healthy to

enhance the growth of the feet of the daily growing children (De Genaro, 2012).

The company might license the shoes to be used by stars that feature in children

programs. This will attract their attention once they see the stars that they love wearing the shoes

and will be attracted to buy them. The company might also seek outside promotions. This is by

placing advertisements on the media like the TV and the internet. This will popularize the shoes

to those who are not known to it (Calvert, 2008). Children shoes should not be expensive and so

the company should check on the affordability of the shoes. Children shoes have a range of cost

and the company should make sure they stick to it to attract many customers (Hill & Jones,

2010).

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Global Trade and Distribution Market Name: Tutor: Institution: Course: Date: The target market for the Achilles kids shoes are children or consumers that are intending to buy shoes for children. The characteristics of the consumers are that: first, they buy only the durable shoes. This is to enhance them to wear the shoes for a long period of time without the shoes spoiling. They love fashionable shoes. This is a young generation that loves shoes that are colorful and fashionable to be worn in different occasions. The shoes should also be healthy to enhance the growth of the feet of the daily growing children (De Genaro, 2012). The company might license the shoes to be used by stars that feature in children programs. This will attract their attention once they see the stars that they love wearing the shoes and will be attracted to buy them. The company might also seek outsid ...
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MGT362 University of Phoenix Chapter 8 Managing Organizational Change HW

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MGT362 University of Phoenix Chapter 8 Managing Organizational Change HW

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MGT362 University of Phoenix Chapter 8 Managing Organizational Change HW

Read the following scenario on Jack’s Dilemma from Ch. 8, “Resistance to Change,” of Managing Organizational Change: ...

MGT362 University of Phoenix Chapter 8 Managing Organizational Change HW

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Read Case 6.3: Electronic Timing System for Olympics on pages 275-276 of the textbook. For this assignment, you will ass ...

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