StrategyIn this task you will complete the Strategy portion of your Marketing Plan. The Strategy Should include:SegmentationTargetingComplete a thorough analysis for your new venture.To complete this task successfully first work through all learning resource activities:Background Resources1. Watch the LinkedIn Learning section: Section 3 - Developing your Strategy from the course Marketing Foundations with Drew Boyd (3 videos*)*Download exercise file 2. (if you need further clarification) Read more about strategy in Chapter 3 of How to Write a Marketing Plan, Revised Third Edition3. (if you need further clarification) Read Chapters 6-10 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyTask - The information below to be completed. Upload below:1. SegmentationHow will you appeal to customers?"When we segment based on attitudes, we're looking for a benefit that meets three criteria: 1) our product actually delivers the benefit better than the competition; 2) customers perceive that our product delivers better; and 3) the benefit is rated highest in importance based on our customer analysis. If you find a benefit that meets these criteria, you select that as your segmentation variable." ~Drew BoydPart 1: Demographics- Gather and analyze demographic data about the product or service you have chosen.Part 2: Geographic- Gather and analyze geographic data about the product or service you have chosen.Part 3: Behavioral- Gather and analyze behavioral data about the product or service you have chosen.Part 4: Psychographic- Gather and analyze psychographic data about the product or service you have chosen. 2. TargetingPart 1: Gather and analyze data to find an opportunity by segment.Part 2: Draft your targeting strategy section for the final project's marketing plan.Add any graphs or diagrams you used in coming to your conclusions.Upload below.Target Market Segmentation in Travel and Hospitality Market Segmentation Hotel Demand Hilton Hotels Segmentation ResearchMarriott's Market SegmentationHow to Use Market Segmentation to Differentiate Yourself from the Competition: Health CareExamples of Business Market Segmentation

Write a brief analysis to a case( 500 words long) and a 5 pages ppt discuss whether your group wants to support or prevent the merger described in Monsanto-Syngenta Mega-Merger Would Drive More Deals: Real M&A. Discuss in the group the specific legal and practical bases for your argument in support or opposition to the merger.Here is link to this case : http://www.bloomberg.com/news/articles/2015-05-01/monsanto-syngenta-mega-merger-would-drive-more-deals-real-m-aWe are against the merger.My part is : - Provides sound and rational bases upon which to conclude that mega-mergers should either be generally accepted or generally discouraged business practices.Just write about my part. Do not write about other parts.