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Organizational Strategies and Change

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Organizational Strategies and Change

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Organizational Strategies
The organizational procedures and planning adapted by the management on all levels defines the
overall organizational strategy of a system. This strategy is devised to meet the objectives and
long term settled goals depending upon the visionary and mission statement of the organization.
The mission statement of an organization lays out the template of what are the purposes of the
organization in market and organizational strategies are more of a methodology to practically
implement this mission to turn it into rational objectives [Sophie Johnson, Demand Media
(2015)].
Four major ways of formulating a business strategy are quantitative growth, diversification in
market products, organizational integration and retrenching strategy. Any of these strategies can
be implemented depending upon the cultural diversities and limitations of resources. Quantitative
growth is the expansion of organizational units into added locations which will provide more
feasible access to the consumers. For Example, Starbucks has many branches globally and they
provide their products in all branches and franchises. Diversification strategy is the addition of
new products into already existing units further expanding their product options to the consumer
and market distributions. Talking about Starbucks, they started off with the product of Coffee
and later added their pastries and other drinks which is the sort of diversification in Starbucks.
Organizational Strategies are implemented after taking the consideration of defined time span.
After one strategy is implemented and all the desired objectives are met, the organization moves
forward with new plans and new goals staying in their domain of mission statement. Starbucks
implemented diversification and quantitative growth both [Sophie Johnson, Demand Media
(2015)].

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 Organizational Strategies and Change Organizational Strategies The organizational procedures and planning adapted by the management on all levels defines the overall organizational strategy of a system. This strategy is devised to meet the objectives and long term settled goals depending upon the visionary and mission statement of the organization. The mission statement of an organization lays out the template of what are the purposes of the organization in market and organizational strategies are more of a methodology to practically implement this mission to turn it into rational objectives [Sophie Johnson, Demand Media (2015)]. Four major ways of formulating a business strategy are quantitative growth, diversification in market products, organizational integration and retrenching strategy. Any of these strategies can be implemented depending upon the cultural diversities and limitations of resources. Quantitative growth is the expansion of organizational units into added locations which will provide more feasible access to the consumers. For Example, Starbucks has many branches globally and they provide their products in all branches and franchises. Diversification st ...
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