Running head: CASE STUDY 1 Case Study: Can This Bookstore Be Saved? Student’s Name Institutional Affiliation CASE STUDY 2 Case Study: Can This Bookstore Be Saved? Summary Growth of the internet and the rise of internet businesses has led to the closure of previously dominant brick-and-mortar businesses that could not adapt. Barnes & Noble is among those that survived. Having been a market leader for over 20 years, B&N was unbeatable. In the 80s, B&N considered launching an online bookstore but delayed until it was beaten by Amazon. B&N started its online bookstore 2 years later. From then on, Amazon stayed ahead of the curve in innovation and sales. B&N bought Fictionwise in early 2009 to compete against Kindle ereader. Two months later in July, it launched its e-bookstore and later its Nook e-reader. Price wars between B&N and Amazon ensued with Amazon emerging top with a price difference of $10 below Nook. B&N has retained its brick-and-mortar stores. Although trying to compete, B&N does not have a global reach. Amazon now controls about 60 percent of U.S. digital book market while B&N continues to lose at 25 percent. Due to major loses with the Nook, B&N decided to suspend production of colored tablets. At a market capitalization of $1.062 billion versus Amazon’s $121.5 billion, B&N is no match. However, because Amazon is keen to publish its own books, most publishers are behind B&N. To attract more customers in its retail stores, it has introduced features such ...
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