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Apple Company Case Study

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Running head: APPLE CASE STUDY 1 Apple Company Case Study Student Institution Date APPLE CASE STUDY 2 Case for Apple to remain Funded by BXE Apple has been among the companies that have gone through many challenges and yet came out even stronger. With the return of Steve Jobs to the leadership, the company made some changes to its supply chain system that changed its worth and market share both locally and globally. It is almost sure that every country in the world has Apple products, be it in the stores or people owning the products. The purpose of this case study is to argue in favor of Apple continuing to secure a key position of being funded by BXE which has been financing its operations. Five aspects will be examined in this case study to support the argument. The issues include the following, the external environment, internal capabilities, the mission, vision and values, the goals and objectives and also their tactical strategies. External Environment The current situation in the environment in the Consumer Electronics (CE) industry has been changing rapidly. In previous years, companies were strategizing on getting new products to the market and penetrating new markets. However, there is a shift from new products to intensifying and improving the supply chain of the companies. More companies are concerned about growing their supply chain and the product life cycle (Frost & Burnett, 2007). Apple is looking at improving its product life cycle from one year and all ...
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