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Societal Marketing Concept

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RUNNING HEAD: SOCIETAL MARKETING CONCEPT SURNAME 1 Name: Professor: Course: Date: What is the Societal Marketing concept and how can a small business maximize it to its advantage? Marketing is a business activity of forming strong bonds between the firm and the end users who enjoy its services and products while at the same moment ensuring their needs and wants are satisfied. One of the key major marketing concepts which have proven to be successful for small business and multi-national companies is the societal marketing concept. This paper will discuss the social marketing concept and ways through which small firms can use it for their advantage. Societal marketing concepts emphasize that a firm is supposed to develop good marketing decisions based on three key considerations which are customer satisfaction, firm profits and societal wellbeing Bresciani et al. The concept helps in bols ...
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