Running Head: CELEBRITY ENDORSEMENTS Celebrity Endorsements Student’s name Institutional Affiliation 1 CELEBRITY ENDORSEMENTS 2 Celebrity Endorsements Famous personalities are often used in advertisements in order to entice people into purchasing certain products or follow their cause. Among the public, it is always assumed that following a cause or buying a product being advertised by a celebrity puts you in the “same league” with the stars themselves. With this kind of mindset, many people find themselves purchasing some items just because a celebrity has been seen using it. For example, you might find that an individual buys Jet-Air sneakers because of the thought that the sneakers would make them jump high enough just like the pro athletes used in the advertisement. The question of whether celebrity endorsements are morally and ethically right has received significant med ...
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