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Selling Food in the 20th Century in the U.S Your Name Course Name Professor Name Date Double-click to type Your Last Name 1 Introduction There is a cyclical relationship between society and the media that seeks to understand and reflect society. Because the society shapes the media the development and publishing of an advertisement begin with research and the insights one gathers from the research is what shapes the messaging of a campaign. For advertisers, they may target their audiences using different tools such as psychographic or demographic information all based on the readers of a magazine1. So the messages in an advertisement are not just a creative piece of art or literature, but they are strategically crafted so that they resonate with the target audience. Analysis Because of the intense research that goes into advertisements the ads themselves contain more profound insights into the mindset of the audience targeted by the ads. Using print media such as magazines this paper aims at analyzing how different magazines treat their audiences and how elements such as race are portrayed in the advertisements. Understanding the strategy that advertisers use may shed some light into understanding the values and cultures of our society. Even as the American culture continues to become diverse, it is paramount to understand different advertisement with the same message will be received differently based on the culture of the target audience. Because of the role that food p ...
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