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Surname: 1 Student’s Name Instructor Course Date The Smartphone OS Industry Overview Smartphones have evolved significantly over the past few years. They are rapidly replacing laptops and PCs because they can carry out almost all the tasks that such less portable gargets handle. Their evolvement matches that of the operating system that runs them. In spite of their distinct skin and bloatware features, each operating system (OS) offers unique support to smartphone users. Major competitors in the OS market are Apple and Google. Apple offers the Ios while Google’s product is android. the biggest market of the two companies is the United States. Statistics from January 2012 to June 2018 indicate that Google held a major share of the U.S market (54%) while Apple came second with a 43% market share. Smartphone use in the country has grown from 40% in 2012 to 68% in 2017, an indication that the OS market is growing too (Statista) . Consumers are very selective when it comes to operating systems. The features an OS offers are very important in attracting consumers. Users chose smartphone operating system based on look, feel and function. As such, new versions emerge all the time of ...
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