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How Can A Small Business Maximize Referral Networks To Help Launch A Brand

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REFERRAL NETWORKS 1 Small Businesses and Maximization of Referrals Abstract Business consultant Dr. Ivan Misner claims that “Referrals are not given easily. If you do not take the time to establish credibility, you are not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do”. Actually, people experience a sort of admiration when the seller is charismatic and they feel identified with him. As a result, having a strong relationship between both parties has always been the base for the development of any business meanwhile credibility and generosity are the main pillars when it comes to getting referrals. Credibility is fundamental for getting referrals because people, in general, do not share contact information of their friends if they are not sure about the quality of the product or service offered. Self-confide ...
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