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ACME COMPANY 1
ACME COMPANY
Course:
Tutor:
Institution:
Date:
Table of Contents
Executive Summary
............................................................................................................................................................
3
Introduction
............................................................................................................................................................
4
Objectives
............................................................................................................................................................
5
Opportunity Analysis
............................................................................................................................................................
6
SWOT Analysis

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ACME COMPANY 2
Competitive Analysis
............................................................................................................................................................
8
Porters Five Forces
Marketing Strategy
............................................................................................................................................................
10
Target Market
Positioning
Marketing Mix
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12
Product
Price
Place
Promotion
Appendix
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24
1.0 Executive Summary
We have explored the conceivable launch of the ACME Organization in London, where
we attempted to consolidate the ACME method of business with the native English market. Our
mission thus is to effectively acquaint while giving careful consideration to the locals needs and
desires.

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ACME COMPANY 3
The standardized ACME items will be utilized, for example, tea, espresso, and stock. A
few items will be premium estimated, and others value based priced. However for the most part
we will implement penetration method of pricing. The main store will be opened in London in a
favorable and prevalent area. Thereafter we want to grow in London and other real urban
communities in the UK. In spite of the fact that ACME tea will need to rival a few other tea
organizations, our exploration demonstrates that ACME has a solid friendship with the potential
clients, despite the fact that the rivals scores better in a few perspectives (Aaker,2001).
The focus market, and thus the clients that will visit ACME London, fit the profile of
conventional ACME clients in Qatar. The UK are highly differentiated as are the ACME tea
consumers and in this way we expect a fast acknowledgement in the UK business sector, even
from potential clients who still don't know ACME tea (Cravens,2000). The monetary prospects
are optimistic, ACME London expects revenue in its second year, and it ought to take around
four years to pay off the ventures and costs which will be created in the first year. Regarding the
advertising design, the fundamental introductory objective is to increase mindfulness during the
primary and auxiliary target markets. This will be attained through an assortment of mediums,
comprising placards and billboards, daily paper ads and the web.
2.0 Introduction
2.1 Company and Product Background:
ACME Company is based in QATAR .ACME claim to offer exclusive Ceylon teas at
affordable prices under the brand name ACME Tea. The founder, Joe Blogs, is a trained qualified
tea taster and regularly visits tea plantations in Sri Lanka (Ceylon) to pick the best teas. As the
master tea taster, he personally inspects every batch produced under ACME brand name. Blogs is
an expert in tea, but he has very little business experience. All ACME loose leaf teas are

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