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COM537 Week 4 Weekly Reflection




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Week Four Weekly Reflection 1
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Weekly Reflection
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Week Four Weekly Reflection
Noted as one of the largest natural disasters in U.S. history, Hurricane Katrina’s response
from the government ensued controversy among many individuals. Among many factors, one of
the largest contributions to poor planning was the lack of adequate communication.
“Communication is vital in an organization because it not only connects members within a
specific department but also connects them to members from other departments, from other
branches, and in today’s global economy, from around the world” (Rzadkiewicz, 2009).
Types of Communication
There are two types of business communication: internal and external. Internal
communication is for internal use among employees and staff while external communication is
for all stakeholders of an organization. Internal and external communication is done through
formal and informal channels. Audience segmentation is important different audiences have
varying communication needs. For example, investors need financial information to be available
for guidance and confidence whereas general public needs advertising and general descriptions
of firms’ operation strategies. Governmental bodies are concerned with information of
sustainability and tax information. Every department works on certain ethical guidelines in an
organization for communication and operation purposes. The culture of an organization and
business strategies present a guideline for each department to work. Financial departments work
on financial strategies that are communicated through varying types of business communication.
Marketing departments work on guidelines focused on market research and are communicated
through marketing strategies. Each department in an organization works on their respective
communication strategies based of the needs of each particular department. Departmental
cultures and practices are the subsets of the overall culture and ethics within an organization. The
purpose of internal communication is tot build the department’s internal staff to enhance
productivity and professionalism. The purpose of external communication is to create a business
image and enhance the sales and reputation of a business. Internal messages include business
ethics and guidelines including strategies to internal members of an organization. External
messages include advertising campaigns, press releases, and annual reports that create a business

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Week Four Weekly Reflection 3
Communication Strategies
There are different communication strategies that an organization must take into
consideration relating to communicating to their employees, stakeholders, and customers. Some
organizations look for ways to improve communication strategies to ensure that employees are
kept well informed. It is up to the organizations discretion on how they want to handle
communication internally and externally. There are important key components that need to be
taken into account such as knowing and understanding the mission and vision of the
organization, and knowing employees’ viewpoints. Example: an organization decides to change
the frequency of pay periods. The current pay period is weekly and the upcoming change will
change to a bi-weekly pay period. The organization decides to communicate this change to
employees in advance so employees can make the necessary arrangements to their personal
finances if needed. However, some employees reported they did not receive notice of the change
until two weeks prior to the change. Human resources researched the issue and found that those
who did not receive notice in a timely manner were a result of returned mail due to having
invalid addresses on file. As a result of the incident, the organization made adjustments to now
require management to conduct quarterly audits of all employee information to prevent this from
happening again.
Ethical Communication Strategies
Ethical training standards and strategies are not created equal. The employees themselves
are also not equally equipped to absorb information in the same ways. For these reasons,
companies that try to employ a one size fits all’ mentality when maintaining or applying a
certain level of ethics find their workforce lacking (Ethics Resource Center, 2006). Formal
ethical training is effective for imparting general ideas for ethical behavior, but by far the more
effective way to ensure ethical communication practices in the workplace is to lead by example.
An employee who sees a manager behaving in an ethical manner is more likely to behave
ethically on his or her own communication. An ethical premise cannot just be read about; it must
be demonstrated for that employee by a superior for it to truly stick. Ethics training needs to be
different for managers and non-managers. The managers are required to have a broader
understand of the policies that non-managers have no reason to know.

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