Access Millions of academic & study documents

MKT 571 Week 2 Quiz 100% Score

Content type
User Generated
Subject
Marketing
Type
Study Guide
Showing Page:
1/4
1. Which of the following tools do marketers use to visually illustrate how consumers view
products or services on multivariable
2. Which of the following marketing strategies does not concentrate on recognizing differences
in customers’ needs in the organization
3. What other dimension helps market segments be measurable, substantial, accessible, and
differentiable
4. How many primary groups does VALS classify U.S. adults into based on personality traits and
key demographics
5. Which of the following do brand mantras attempt to define
6. Which other dimension is the VALS classification system based on besides consumer
motivation
7. Which of the following would consumers associate closely with a brand
8. Which other criteria helps make up the three criteria for a successful brand mantra: inspire,
simplify, and
9. Which term describes the diverse needs of many ethnic market segments
10. Which of the following is a tool a company uses to position its brands attributes in the minds
of those in the organization
11. Which of the following do marketers use to give consumers a special reason for them to
purchase a product or service
12. In behavioral segmentation, a product or service is grouped by which other dimension
besides knowledge of, attitude toward, and use of
13. Which of the following is used to determine a competitive frame of reference for brands to
compete against other brands due to their closeness as substitutes
14. Which other factor does an organization’s marketing strategy focus on: segmentation,
targeting, and
15. Which of the following is known as the process of creating a segment storyboard to test the
attractiveness of each segment
16. When searching for a supplier, which of the following provides the broadest reach of possible
suppliers in today’s competitive market environment
17. Which of the following is known in marketing as attributes of a product or service that may not
be unique to the product or service
18. Which group is experiencing the fastest population growth today
19. Which market is known as the invisible market segment
20. When purchasing, in which state does the consumer set a minimum acceptable cutoff level
for each attribute and then makes a buying decision.
21. What is the second stage of the consumer buying process

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/4
1. Which of the following tools do marketers use to visually illustrate how consumers view
products or services on multivariable
Perceptual mapping
2. Which of the following marketing strategies does not concentrate on recognizing differences
in customersneeds in the organization
Undifferentiated
3. What other dimension helps market segments be measurable, substantial, accessible, and
differentiable
Actionable
4. How many primary groups does VALS classify U.S. adults into based on personality traits and
key demographics
Eight
5. Which of the following do brand mantras attempt to define
Point of difference to other brands
6. Which other dimension is the VALS classification system based on besides consumer
motivation
Consumer resources
7. Which of the following would consumers associate closely with a brand
Points-of-difference
8. Which other criteria helps make up the three criteria for a successful brand mantra: inspire,
simplify, and
communicate
9. Which term describes the diverse needs of many ethnic market segments
Multicultural marketing
10. Which of the following is a tool a company uses to position its brands attributes in the minds
of those in the organization
Brand positioning bull’s eye

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/4

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 4 pages?
Access Now
Unformatted Attachment Preview
1. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariable 2. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization 3. What other dimension helps market segments be measurable, substantial, accessible, and differentiable 4. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics 5. Which of the following do brand mantras attempt to define 6. Which other dimension is the VALS classification system based on besides consumer motivation 7. Which of the following would consumers associate closely with a brand 8. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 9. Which term describes the diverse needs of many ethnic market segments 10. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization 11. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service 12. In behavioral segmentation, a product or service i ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents