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Market Analysis 1

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Running head: Market Analysis 1 Market Analysis Author Institution 2 Market Analysis Internal Assessment Using SWOT Analysis In conducting internal assessment of the Labor and Delivery line, the tool to be used is a SWOT analysis. Strengths • Local and national reputation • Diversified specialties including alternative services Weaknesses • Inefficient outreach and marketing strategies • Absence of interactive events to • Topnotch quality of care • Cultural competency • Well equipped for high-risk deliveries • Recipient of national awards • Limited service features • High patient satisfaction rate • Lagging in technology Opportunities engage patients • Uncertainty pertaining to new service features Threats • Mass media and social marketing • Minimal financial resources • Educating public and patients through • Untrained personnel interactive events • Too much information for clients • Implementation of technology • Internal organizational resistance • New service features • Increased competition • Significant demographic changes 3 Market Analysis • Unsupportive government policies Despite the noteworthy strengths that St. Anthony Medical Center labor and delivery line has, the department has not been able to break even and earn profits for the hospital. The internal state of the department is characterized by significant weaknesses that could be attributed to the poor econom ...
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