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MKT 571 Week 4 Quiz `100% Score

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Marketing

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Study Guide

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travhfl_2006

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1. What is an ultimate form of foreign involvement

2. What takes place when dealers purchase some or all of a product line

3. When the number of intermediaries are severely limited, this means an

4. Which strategy uses the manufacturer’s advertising, promotion, and other forms of

communication to persuade consumers

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to

lessen competition substantially?

6. When a seller agrees to accept partial payment of products manufactured with the supplied

equipment it is called

7. What type of system does a firm employ to decide about the most critical decisions

management faces

8. What type of deal takes place when the seller receives some percentage of the payment in

cash and the rest in products

9. Which strategy is appropriate when there is low brand loyalty in a category and brand choice

is made in the store

10. What type of distribution places the goods or services in as many outlets as possible

11. What is the practice that allows companies to maximize their market share by believing a

higher sales volume will lead to lower unit costs and higher long-run profit while assuming the

market price is sensitive

12. Which marketing system is another channel development in which two or more companies

put together resources to exploit an emerging market opportunity

13. What form describes a buyer and seller directly exchanging goods with no money and no third

party involved

14. What mode of entry is it when local and foreign investors share ownership and control

15. When companies estimate the demand and costs associated with alternative prices, they will

choose the price that produces

16. Which type of distribution relies on some intermediaries willing to carry a particular product

17. Companies are pursuing which objective when they start with prices high and slowly drop

them over time

18. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as

a unified system

19. What is a simple way to engage in international marketing

20. Which companies have launched a website without any previous existence as a firm

21. What type of marketing channel consists of an independent producer, wholesaler(s), and

retailer(s)

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1. What is an ultimate form of foreign involvement

Direct ownership

2. What takes place when dealers purchase some or all of a product line

Full-line forcing

3. When the number of intermediaries are severely limited, this means an

exclusive distribution

4. Which strategy uses the manufacturer’s advertising, promotion, and other forms of

communication to persuade consumers

Pull strategy

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to

lessen competition substantially?

Tying agreements

6. When a seller agrees to accept partial payment of products manufactured with the supplied

equipment it is called

buyback arrangement

7. What type of system does a firm employ to decide about the most critical decisions

management faces

Marketing channel system

8. What type of deal takes place when the seller receives some percentage of the payment in

cash and the rest in products

Compensation deal

9. Which strategy is appropriate when there is low brand loyalty in a category and brand choice

is made in the store

Push strategy

10. What type of distribution places the goods or services in as many outlets as possible

Intensive distribution

11. What is the practice that allows companies to maximize their market share by believing a

higher sales volume will lead to lower unit costs and higher long-run profit while assuming the

market price is sensitive

Market-penetration pricing

12. Which marketing system is another channel development in which two or more companies

put together resources to exploit an emerging market opportunity

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. What is an ultimate form of foreign involvement What takes place when dealers purchase some or all of a product line When the number of intermediaries are severely limited, this means an Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially? When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called What type of system does a firm employ to decide about the most critical decisions management faces What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products Which strategy is appropriate when there is low brand lo ...
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