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2marketing Planning1

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Strategic marketing planning 1 STRATEGIC MARKETING PLANNING By Name Institution Date Strategic marketing planning 2 Critically analyze the process of how Clark is using to determine his best “investment bets” for Bert Clark the General Manager and the vice president of Brannian Foods’ soup division are coupled with a constraint relating to the investment bets which are inherent for the Soup industry. The challenging decisions on the direction to go calls for seeking solutions from his four departmental management team. The pressure by the company CEO to give the decision sooner than later implies that Clark has to take a prompt action notwithstanding the associated complexities in the decisions to be taken (McCamley & Gilmore, 2018 .160). Decisions ranging from how new benefits can be added to increase profitability and growth, acquisition to diversify the target markets, the introduction of new products internally to whether adopting decisions viable in the long run could not help as Clarks’ puzzle of options still persisted. In choosing the viable decision, Clark compares the cost, volume profit analysis of the firm relating to all the proposed decisions to be adopted. The cost of adopting a decision in relation to the volume of production and the profits associated with each batch increase are to be considered. Each decision’s time taken to break-even and the margin of safety which may be attained at the longer period with a target sales figure is among Clark ...
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