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MKT 571 Finals _ Latest A+ score

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Marketing
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1. What type of strategy consists of geographical pricing, price discounts and allowances,
promotional pricing, and differentiated pricing
Price adaptation
2. The three guidelines for anticipating management reactions are (1) prior to the crisis during
normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the
crisis situation that triggers the event. These guidelines are the stages for ________.
crisis management
3. A social definition of marketing says
marketing is the process by which individuals and groups obtain what they need and want through
creating, offering, and freely exchanging products and services of value with others
4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every
Ford GT coming off the assembly line does this, the model is said to have high ________
conformance quality
5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants
to launch a "green marketing" program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the program's chances of being
successful?
Demonstrate that the products will benefit both customers and the society in the long-term
6. What type of control focuses on measuring a company’s products territories, customer
groups, segments, trade channels, and order sizes to help expand or eliminate any products or
marketing activities
Profitability
7. Another basis for decision-making is referred to as ________.
Situational ethics
8. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient
shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these
savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as
________.
overall cost leadership
9. _______ is an approach that considers different ethnic and cultural segments require targeted
marketing campaigns and tactics.
Multicultural marketing

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10. Marketers must see themselves as benefit providers. For example, when a shopper
purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to
walk unobstructed. This is an example of what level in the consumer-value hierarchy
Basic product
11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and
attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company
determine the trends in the information. Sally is using the technique of ________.
data mining
12. With ________ as a target market strategy, the firm concentrates on serving many needs of a
particular customer group.
market specialization
13. Marketers need to identify the hierarchy of attributes that guide consumer decision making in
order to understand different competitive forces and how these various sets get formed. This process
of identifying the hierarchy is called ________.
market partitioning
14. A company can learn a great deal by analyzing the degrees of brand loyalty. For example,
________ can show the firm which brands are most competitive with its own.
Split loyals
15. Which of the following can induce a firm to expand into the international arena
A saturated domestic market
16. The marketing manager needs to know the cost of the research project before approving it. During
which stage of the marketing research process would such a consideration most likely take place?
Step 2 developing the research plan
17. Which control should periodically reassess its approach to the marketplace with a good
marketing audit
Strategic control
18. What can enhance the value of Web-based shopping experiences to serve as personal
shopping assistants or Web-site guides?
Avatars
19. What are the four characteristics of a marketing audit?
Comprehensive, systematic, independent, and periodic

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1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing Price adaptation 2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. crisis management 3. A social definition of marketing says marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others 4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________ conformance quality 5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Demonstrate that the p ...
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