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Pricing The Epipen

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Running head: PRICING THE EPIPEN 1 Pricing the EpiPen: This is going to Sting Name Course Professor Date PRICING THE EPIPEN 2 Pricing the EpiPen: This is going to Sting What should Mylan's CEO, Heather Bresch, do? Why? What risks do you see with this plan of action? How would you handle the media crisis? Every business organization needs to guard its reputation jealously. Reputation is the foundation of success. Presently, it is apparent that Mylan's reputation is being hit as a result of its decision to increase the prices of EpiPen. In the face of the circumstances, the most immediate action that Bresch needs to take is to stand by their decision and defend it valiantly. When organizations increase the prices of their commodities, there are always reasons. In this case, it is apparent that Mylan has not provided sufficient reasons to its stakeholders regarding its decision to increase the prices of its commodities. It is not wise for Breach and his team to review the price downwards as a result of the pressure from the public. In the event that happens, the ethical practices of the firm would come into sharp focus. However, there are risks associated with this position. Som ...
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