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Marketing And The Health Care System

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Running Head: MARKETING AND HEALTH CARE SYSTEM Marketing and Health Care System Institution Affiliation Date: 1 MARKETING AND HEALTH CARE SYSTEM The contemporary society relies mostly on information provided to them by distinct organizations in a bid to establish the best products and services to consider purchasing. In the business environment, for instance, companies are utilizing marketing procedures to increase consumer awareness of the products and services available in the markets. In the same way, healthcare organizations should consider taking an extra step in marketing to showcase their services to the patients. Healthcare providers in the industry are numerous starting from the maternity providers, pediatric, nursing practitioners and physicians among others. Each of these providers can consider utilizing a marketing procedure to increase patient awareness of the available services and products in healthcare. This paper focuses on marketing and maternity healthcare providers. Maternity healthcare providers aim to provide quality services to pregnant women. Medical practitioners in this unit prioritize the wellbeing of the pregnant women and their children. The caregivers wish to ensure a safe and successful delivery of babies within the maternity wing. However, in a bid to ensure that women can put their trust in maternity care providers they should market their services and products to the target patients or markets (Quah and Carrin, 2009). Marketing helps to i ...
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