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Strategic Management Case Study Complete

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Running head: STRATEGIC MANAGEMENT CASE STUDY Strategic Management Case Study Student’s Name Institutional Affiliation 1 STRATEGIC MANAGEMENT CASE STUDY 2 Strategic Management Case study Part I 1. Since its establishment by John Cadbury in 1924, Cadbury company has established quite an excellent history of merging and acquisitions with many companies. Cadbury merged with Schweppes and Cadbury Schweppes in 1969 and 2007 respectively (Thompson & Martin, 2010). The recent merger was done in 2010 when Cadbury merged with Kraft Foods. Various reasons geared the merging and acquisition. Throughout its operations, Kraft Foods had always aimed at expanding its business to the international level. Hence, Cadbury provided an excellent opportunity for expansion. The merging and acquisition were also directed to accessing major markets such as the European market and the emerging markets such as Indian and Chinese markets. Also, both firms would build reputable brands together following their history of famous brands in various countries. Additionally, the merging and acquisition would benefit Cadbury in the sense that it will utilize its advanced technology, scale, processes, an array of proprietary and global scope. 2. Various risks would result from the merging and acquisition of Cadbury. For example, the change of processes and technology would lead to the risk of resignation. Due to the mixture of the cultures from both companies, there is a risk of mistrust and lack of open ...
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