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Unilever In Brazil

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Running Head: UNILEVER IN BRAZIL 1 Unilever in Brazil Institutional Affiliation Date UNILEVER IN BRAZIL 2 Based on the information presented in the case study, the central problem revolves around the marketing strategy which will help the company to gain the low-income consumers as the company's customers. The marketing strategy which has existed in the North-Eastern area can be classified as poor since it has left room for competitors to prey on the company's consumers. Unilever products are widely known by the people but are considered quite expensive. Based on the information provided, it is clear that the North-East area of Brazil presents a bigger market for Unilever to take advantage of when it comes to not only the sale of its detergents but also for hand soaps. The area holds a certain appeal since it is quite clear that laundry which is done quite frequently in the North-Eastern region of the country is quite significant when compared to the appeal presented in the South-Eastern area of the nation. The information presented in the case study provides a variety of information. One of the critical information is how important cleanliness is in the North-Eastern region. Based on the report, the low-income consumers who barely have enough clothes enjoy washing clothes despite lacking a washing machine which would aid with the chore. Laundry which is done on a weekly basis gives the women a chance to talk to each other while they are washing clothes near a river and ...
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