Review the Aldi case study on page 169 of your text. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.

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First, you'll need to choose a topic for your final essay, which will be at least 1,000 words in length. This is the topic you will use to create your outline in Week 2 and final essay in Week 3. Choose ONE of the topics below. Option 1: The American Dream lecture in Week 1 points out that Poor Richard’s Almanac was an annual publication that included calendar lists, home recipes, weather forecasts etc. What made Franklin’s almanac unlike other almanacs was the inclusion of Franklin’s witty parables and humorous writings. Franklin proposes in “The Way to Wealth” that anyone who works hard, avoids debt, and works toward attaining a virtuous character can be successful and ultimately wealthy—that the American Dream is accessible to all. Watch either The Color Purple or The Great Gatsby (locate the films using Netflix, Amazon, or your local library) and argue why or why not Franklin’s assertions are correct. Provide examples from the film and your own explanations to support your assertions. Your will have two choices for your thesis statement: As is evident in the film The Color Purple (or The Great Gatsby), Franklin’s assertion that the American Dream is available to all people is incorrect because _________, ___________, and _________ (you will determine three points in support of your thesis, and those will become the topics of your three body paragraphs). As is evident in the film The Color Purple (or The Great Gatsby), Franklin’s assertion that the American Dream is available to all people is correct because _________, ___________, and _________ (you will determine three points in support of your thesis, and those will become the topics of your three body paragraphs). Option 2: Write a comparison or contrast essay about two of the corresponding characters in the table below. You will choose three of the points of comparison from the pool below as your points of comparison or contrast. Keep in mind that the purpose of a comparison or contrast essay is to reveal something meaningful about the characters and their relationships to the text. You will be using a point-by-point style of comparison, and you will have two choices for your thesis statement: While some differences between __________ and __________ (names of characters in the pairing you chose) are evident, they are similar in the aspects of __________, __________, and __________ (you will determine three points of comparison from the pool, and those will become the topics of your three body paragraphs). While some similarities between __________ and __________ (names of characters in the pairing you chose) are evident, they are different in the aspects of __________, __________, and __________ (you will determine three points of comparison from the pool, and those will become the topics of your three body paragraphs).