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Key Performance Measures

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Running head: KEY PERFORMSANCE MEASURES Key Performance Measures Institution Affiliation Name of Professor Name of the Student Date of Submission 1 KEY PERFORMSANCE MEASURES 2 Key performance measures In Coca Cola Generally, performance measures involve collecting and analyzing of information about performance of an organization. Alternatively, it involves studying strategies that are profitable across organizations to determine whether the existing parameters and processes are in line with the company’s goals and objectives. Coca Cola’s key performance measures are based on the following areas: - marketing, social media and manufacturing. Currently, the company is using digital marketing through utilizing modern technology. Moreover, Coca Cola’s digital marketing has resulted to opening up of new global markets across the globe. This has enabled the company to attract more customers across the globe ("Coca - Cola - Performance Measurement by lyna nana on Prezi", 2010). Secondly, Coca Cola uses social media platforms such as Facebook, Twitter and Telegram as a key performance measurement tool. Use of social media platforms enables the management of Coca Cola to determine the exact number of followers across global markets. Lastly, Coca Cola uses manufacturing monitoring as a key performance measure. Through utilization of manufacturing monitoring, it becomes easy to monitor the quantity and quality of the products produced as well as the customers behaviors based ...
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