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MKT 571 Week 2 Quiz

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Exam Practice

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1.Which group is experiencing the fastest population growth today?
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
2
What is the second stage of the consumer buying process?
Purchase decision
Buyer satisfaction
Information search
Evaluation of alternatives
3
When purchasing, in which state does the consumer set a minimum acceptable
cutoff level for each attribute and then makes a buying decision?

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Lexicographic heuristic
Elimination-by-aspects heuristic
Indirect heuristic
Conjunctive heuristic
4
Which other dimension is the VALS classification system based on besides
consumer motivation?
Consumer support
Consumer beliefs
Consumer retention
Consumer resources
5
Which of the following is a tool a company uses to position its brands attributes in
the minds of those in the organization?

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Brand positioning bull’s eye
Competitive analysis
Brand perceptual analysis
Industry analysis
6
In behavioral segmentation, a product or service is grouped by which other
dimension besides knowledge of, attitude toward, and use of?
Dimension to
Relationship to
Value to
Response to
7
Which of the following is known in marketing as attributes of a product or service
that may not be unique to the product or service?
Points-of-difference

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1.Which group is experiencing the fastest population growth today?African AmericansAsian AmericansCaucasian AmericansHispanic Americans2What is the second stage of the consumer buying process?Purchase decisionBuyer satisfactionInformation searchEvaluation of alternatives3When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?Lexicographic heuristicElimination-by-aspects heuristicIndirect heuristicConjunctive heuristic4Which other dimension is the VALS classification system based on besides consumer motivation?Consumer supportConsumer beliefsConsumer retentionConsumer resources5Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?Brand positioning bulls eyeCompetitive analysisBrand perceptual analysisIndustry analysis6In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?Dimension toRelationship toValue toResponse to7Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?Points-of-differenceBrand referencePoints-of-referencePoints-of-parity8When searching for a supplier, which of the following provides the broadest reach of possible suppliers in todays competitive market environment?Stan ...
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