Access over 20 million homework & study documents

MKT 571 Week 2 Quiz

Content type
User Generated
Type
Exam Practice
Rating
Showing Page:
1/10
1.Which group is experiencing the fastest population growth today?
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
2
What is the second stage of the consumer buying process?
Purchase decision
Buyer satisfaction
Information search
Evaluation of alternatives
3
When purchasing, in which state does the consumer set a minimum acceptable
cutoff level for each attribute and then makes a buying decision?

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/10
Lexicographic heuristic
Elimination-by-aspects heuristic
Indirect heuristic
Conjunctive heuristic
4
Which other dimension is the VALS classification system based on besides
consumer motivation?
Consumer support
Consumer beliefs
Consumer retention
Consumer resources
5
Which of the following is a tool a company uses to position its brands attributes in
the minds of those in the organization?

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/10

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 10 pages?
Access Now
Unformatted Attachment Preview
1.Which group is experiencing the fastest population growth today? African Americans Asian Americans Caucasian Americans Hispanic Americans 2 What is the second stage of the consumer buying process? Purchase decision Buyer satisfaction Information search Evaluation of alternatives 3 When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?  Lexicographic heuristic Elimination-by-aspects heuristic Indirect heuristic Conjunctive heuristic 4 Which other dimension is the VALS classification system based on besides consumer motivation? Consumer support Consumer beliefs Consumer retention Consumer resources 5 Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? Brand positioning bull’s eye Competitive analysis Brand perceptual analysis Industry analysis 6 In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? Dimension to Relationship to Value to Response to 7 Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? Points-of-difference Brand reference Points-of-reference Points-of-parity 8 When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? Stan ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
This is great! Exactly what I wanted.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents