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Advertising

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Surname 1 Name Instructor Course Date Question one The significant difference between the clicks to bricks retailers and online-only retailers is that clicks to bricks stores open up physical stores and offices to boost their advertisement strategies. The physical offices assist the retailers in building brand awareness, getting direct feedback from customers and increasing trust with customers who might fear to shop online. On the other hand, online-only retailers do not have physical stores were customers can visit for inquiry. Question two Publicity and advertising supplement each other. There are some ways a pharmacy opened in the city center where there are many potential customers to build positive publicity. Some of the methods the firm can build positive publicity is offer quality goods and service, blogging, differentiated products, being creative, sponsoring public events and ...
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