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Zumba Group Project

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Running head: MARKETING STRATEGY 1 Zumba: Marketing Strategy Name Course Professor Date MARKETING STRATEGY 2 Zumba: Marketing strategy Zumba is a product that targets the younger segment of the society, especially the young and middle-aged people who are capable of dancing to a tune. This is a section of the society that is health conscious yet is able to withstand the rigours of having fun in the process of exercising. The product targets the middle-income and high-income earners in the population with earnings that they can spare for such activities (Luettgen et al, 2012). On average, the product would require a subscription of between fifty dollars and a hundred dollars every month per head. Considering the peculiar target market of the product, advertising and marketing must be structured to answer to their needs. For instance, the target group is predominantly occupied in soci ...
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