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Marketing Plan Summary Part 2

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Running head: RESEARCHING MARKETING Marketing Plan Summary Student’s Name Institutional Affiliation 1 RESEARCHING MARKETING 2 Part 2 Marketing Plan Summary Name of the Company The chosen organization for the marketing plan is the Coca Cola Inc. Location of Company Headquarters Coca-Cola Inc. headquarters is located in Atlanta, Georgia in the US. Name of Product Coke Zero is the chosen product by Coca Cola Inc. General Description of Company Presently, Coca Cola Inc. has about 61,800 employees working for the corporate. Additionally, the firm recorded a total revenue of 41,863,000, and 35,410,000 million dollars and a net income of 6,527,000 and 1,248,000 million dollars in the years 2016 and 2017 accordingly (Sec. Gov. 2018). The company is a global organization, owned by a number of investors as well as shareholders internationally. Additionally, the corporation has an elaborati ...
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