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Brand Resonance Pyramid

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Running head: BRAND RESONANCE PYRAMID Brand Resonance Pyramid Institution Affiliation Instructor’s Name Student’ Name Course Code Date 1 BRAND RESONANCE PYRAMID 2 Brand Resonance Pyramid Brand resonance is characterized by strong relationship built between the firm and the customer. Customer loyalty increases where the firm has a strong brand resonance. Additionally, it decreases the vulnerability of the market option competition. One of the significant challenges for brand resonance is first to ensure that the customer has the right information to build a strong bond within the brand and have the right experience. Some of the six blocks of the brand resonance pyramid include: Brand Salience This is the first level where the deals are established. The identity of the brand is created and developed to enhance a single block to promote growth and expansion. Salience is all about consumer perception about the brand. Campaigns and mobilization are carried out to determine the in-depth consumer relationship. The Second block is the brand performance, primary characteristics and secondary features for the product are highlighted and elaborated the reliability, and durability an ...
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