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Costa S Customs Cross Platform Digital Marketing Plan

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COSTA'S CUSTOMS CROSS-PLATFORM DIGITAL MARKETING PLAN CUSTOMER PERSONAS  Upper middle-class professionals above age 24  From Chicago land areas  Men and women of all ethnicities who make upwards of $60,000/year.  Fashion forward customers  value outward appearances  Comfortable purchasing big ticket clothing items. ONLINE COMPETITORS  Top level competition  Many companies in Chicago area sells clothes online  Yongzheng Tailor  Nikiforos Tailoring- Quality Tailoring and Alterations Since 1965  Richard Bennett Custom Tailors  Absence of barriers to entry into tailoring and clothing business STRENGTHS AND WEAKNESSES OF THE COMPANY'S POSITION.  STRENGHS Company culture • Well-being, engagement, and development of their employees Staff expertise • Employee knowledge in both fashion and properly tailoring articles of clothing Customer centric Business Processes • processes are designed with the end user in mind. STRENGTHS AND WEAKNESSES OF THE COMPANY'S POSITION.  WEAKNESS Retail brand selection Existing marketing efforts Timely tailoring services Costa has chosen and relies on very specific brands to supply them marketing efforts have not adapted to changing times The tailors tend to be perfectionists when it comes to making alterations and getting clothing out to customers. COLLABORATIONS Team collaborations Network collaborations Cloud collaborations Teams communicate and work together External and int ...
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Tags: Brand Awareness Digital Marketing Plan Costas Custom cross platform digital marketing Costas clothing market

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Building an Organizational Leadership Development Program

Among the hardest challenges HR professionals face in large organizations is the process of building a leadership developm ...

Building an Organizational Leadership Development Program

Among the hardest challenges HR professionals face in large organizations is the process of building a leadership development program (LDP) that will meet the needs of varied operational roles, such as information technology, sales, research and development, engineering, and e-marketing. The roles and functions of all these disciplines are different, and as HR training and development professionals, we have to work at understanding these roles and what they have in common and what is unique to each. This is a requirement in order to establish and maintain credibility within the organization. The HR team is being given the charge of developing future leaders, and we have to embrace the role with professionalism. We must be prepared to present well-researched, quality training and developmental opportunities that expose prospective leaders to opportunities to grow and thrive. When you are leading or executing a part of the LDP for a large organization, business acumen is an expectation from all members of the team.For this discussion, respond to the following:o If you were assigned to develop and implement a leadership development program in a large organization, what resources would you seek out?o What attributes and skills would you require your team members to have?o What would you recommend as processes to select employees for this program?o How long should the LDP be?o Should there be different LDP levels? If so, what should they be?

University of San Francisco Big Idea Thumbnails Drawing Task

Task1: Brainstorm as many ideas as necessary to come up with ten (10) thumbnails for the creative brief in the Instructor ...

University of San Francisco Big Idea Thumbnails Drawing Task

Task1: Brainstorm as many ideas as necessary to come up with ten (10) thumbnails for the creative brief in the Instructor Update below. Your thumbnails should be: hand drawn black & white 2" x 3" or 3" x 4" several to a page Draw your thumbnails vertically, as in a single-page magazine ad, unless you have a conceptual reason to do it differently. Each thumbnail should be numbered with the big idea and appropriate notes below or to the side (see examples below). You should brainstorm far more than ten ideas, but only turn your best concepts into thumbnails. Scan your thumbnails then save as JPEG files to send me. During the thumbnail process: You should write your idea under each sketch.( Visual & Headline) Task 2: Find five ads (you can use ads you’ve found for previous assignments or pick new ones) and draw what you think the thumbnail would have looked like. Remember good thumbnails communicate the big idea by showing the headline/visual combination and logo. Body copy, taglines, etc. should be indicated with wavy lines. Challenge yourself to use the fewest strokes possible. Post both the original and the thumbnail you drew. Give yourself a 30-second time limit to draw each thumb. Task 1 is drawing 10 thumbnails for Hungry-man with Visual and Headline and logo, and Put a star next to your top 3 to 5 thumbnails.Task 2 is find 5 ads you've found and draw what you think the thumbnail would have looked like, must including ( visual & headline & logo)

MGT 440 UArizona Global Campus Wk 5 Ethical Challenges of Leadership Questions

Week 5 - Discussion Forum 1Life in the Combat Zone: Working at Amazon [WLOs: 1, 2] [CLOs: 1, 2, 3, 4]Prior to beginning wo ...

MGT 440 UArizona Global Campus Wk 5 Ethical Challenges of Leadership Questions

Week 5 - Discussion Forum 1Life in the Combat Zone: Working at Amazon [WLOs: 1, 2] [CLOs: 1, 2, 3, 4]Prior to beginning work on this discussion forum, read Chapter 10 of your Meeting the Ethical Challenges of Leadership: Casting Light or Shadow course text.This discussion forum focuses on analyzing Case Study 10.2 (Life in the Combat Zone) from your textbook. In at least one paragraph, supported by evidence from your text and from other research, respond to at least four of the six bullet points below:Do you buy products from Amazon? If so, describe what has been your experience as a customer.Explain if you will continue to purchase from Amazon, knowing its corporate culture.Discuss if you would want to work for Amazon. Why or why not?Hypothesize if Amazon would be as successful if it changed its culture to be less driven and combative?Explain if “Purposeful Darwinism” is an ethical approach to hiring and promotion.Describe any ethical danger signs or weaknesses you see at Amazon. Week 5 - Discussion Forum Being Worked to Death? [WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 4]Prior to beginning work on this discussion forum, read Chapter 11 of your Meeting the Ethical Challenges of Leadership: Casting Light or Shadow course text.This discussion forum focuses on analyzing Case Study 11.1 (Being Worked to Death?) from your textbook. In at least one paragraph, supported by evidence from your text and from other research, respond to at least three of the six bullet points below:Explain if you are bothered by working conditions at Foxconn plants. Do you worry that the production of a phone might have contributed to a death of a worker?Describe how much blame, if any, for worker suicides should go to CEO Gou and Foxconn. To the leaders of Apple?Explain if Foxconn is being unfairly scrutinized, given that its facilities and treatment of workers may be better than at other manufacturing firms in China. Is Apple being unfairly singled out for criticism, given that a number of other electronics firms also have contracts with Foxconn?Express if Apple has taken enough responsibility for the treatment of those who manufacture its projects.Explain if Apple should accept lower profits to help those who work for its subcontractors. As an Apple stockholder, would you be willing to accept a lower stock price if the company did so?Describe if global shadows are cast in this case.

How should organizations balance host-country income tax differentials, management help

Contingent Workers*** Number and label each question followed by answers with references listed below each question*** Ori ...

How should organizations balance host-country income tax differentials, management help

Contingent Workers*** Number and label each question followed by answers with references listed below each question*** Original answer must be a minimum of 250 words!!!Answer in full and complete sentences!!!Will run through turnitin before final payment is released!!!**1. Evaluate the following methods for establishing base pay in international assignments: home country-based pay, headquarters-based pay, and host country-based pay. Include within your discussion the strengths and weaknesses of each method and factors that should be considered when determining the appropriate international pay strategy. How should organizations balance host-country income tax differentials? How do compensation plans affect employees’ willingness to accept foreign assignments?2. Contingent workers are assuming a greater role in today’s organization. With that as a background, discuss compensation and benefit issues associated with the following workers: part-time, temporary, independent workers, and flexible/telecommuting. What impact may these changes have on an organization’s compensation plan?

Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges, management homework help

Read case 6 in your text: Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges (pp. 3 ...

Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges, management homework help

Read case 6 in your text: Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges (pp. 312-318).Answer the questions 6 and 7 on p. 317 with 2 pages, one page for each question is the best.6 Do you believe that alternative assignments can substitute for traditional expatriate assignments in the long run? Please discuss the major opportunities and barriers.7 What are the major barriers to the localization of expatriate managers?

Case: Samsung: Overtaking Philips and Panasonic/Sony

Case: Samsung: Overtaking Philips and Panasonic/Sonyppt must include data, numbers, graphs,tableswe covered these chapters ...

Case: Samsung: Overtaking Philips and Panasonic/Sony

Case: Samsung: Overtaking Philips and Panasonic/Sonyppt must include data, numbers, graphs,tableswe covered these chapters Ch.7 -Vertical Integration and OutsourcingCh.8 - Strategic Alliances Ch.9 - International StrategyCh.10 - Innovative strategies That Change the Nature of Competition Case Objectives: To examines the international strategies of Philips, Panasonic, Sony, & Samsung in the consumer electronics industry and how each was able to emerge as the world leader in the industry. Philips emerged as the leader from 1920-1980 following a multi-domestic strategyPanasonic (then Matsushita) overtook Philips following a global strategy that treated the world as a single market and provided cost advantages.Samsung overtook Panasonic/Sony following a transnational strategy that successfully allowed for local differentiation on some dimensions. To understand a firm’s options for geographic expansion as well as the important link between strategy and structure (i.e. structure follows strategy and is key to implementation of the strategy). Study Questions: How did Philips become the worldwide leader in the consumer electronics industry? How did Panasonic overtake Philips? How did Samsung overtake Panasonic and Philips? What core competencies (resources and capabilities) did each firm possess that helped it to be successful?What were the key success-factors in the industry during the 1920-1980 period when Philips was the world leader? How did those key success factors change during later time periods when Panasonic and Samsung overtook Philips to become leaders in the consumer electronics industry?What are the major problems/challenges that each firm faced? What additional steps should each firm take to strengthen their respective competitive positions? Course Materials - Required Textbook: Strategic Management – Concepts and Cases, 2nd Edition by Dyer, Godfrey, Jensen, Bryce(ISBN: 978-1-119-41169-7) You can obtain this book from Montclair bookstore or online. Please note that there might be different ISBNs associated with different formats of the book. To verify if it is the same book, check below and pay attention to the authors: https://www.wiley.com/en-us/Strategic+Management%3A+Concepts+and+Cases%2C+2nd+Edition-p-9781119411697

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Building an Organizational Leadership Development Program

Among the hardest challenges HR professionals face in large organizations is the process of building a leadership developm ...

Building an Organizational Leadership Development Program

Among the hardest challenges HR professionals face in large organizations is the process of building a leadership development program (LDP) that will meet the needs of varied operational roles, such as information technology, sales, research and development, engineering, and e-marketing. The roles and functions of all these disciplines are different, and as HR training and development professionals, we have to work at understanding these roles and what they have in common and what is unique to each. This is a requirement in order to establish and maintain credibility within the organization. The HR team is being given the charge of developing future leaders, and we have to embrace the role with professionalism. We must be prepared to present well-researched, quality training and developmental opportunities that expose prospective leaders to opportunities to grow and thrive. When you are leading or executing a part of the LDP for a large organization, business acumen is an expectation from all members of the team.For this discussion, respond to the following:o If you were assigned to develop and implement a leadership development program in a large organization, what resources would you seek out?o What attributes and skills would you require your team members to have?o What would you recommend as processes to select employees for this program?o How long should the LDP be?o Should there be different LDP levels? If so, what should they be?

University of San Francisco Big Idea Thumbnails Drawing Task

Task1: Brainstorm as many ideas as necessary to come up with ten (10) thumbnails for the creative brief in the Instructor ...

University of San Francisco Big Idea Thumbnails Drawing Task

Task1: Brainstorm as many ideas as necessary to come up with ten (10) thumbnails for the creative brief in the Instructor Update below. Your thumbnails should be: hand drawn black & white 2" x 3" or 3" x 4" several to a page Draw your thumbnails vertically, as in a single-page magazine ad, unless you have a conceptual reason to do it differently. Each thumbnail should be numbered with the big idea and appropriate notes below or to the side (see examples below). You should brainstorm far more than ten ideas, but only turn your best concepts into thumbnails. Scan your thumbnails then save as JPEG files to send me. During the thumbnail process: You should write your idea under each sketch.( Visual & Headline) Task 2: Find five ads (you can use ads you’ve found for previous assignments or pick new ones) and draw what you think the thumbnail would have looked like. Remember good thumbnails communicate the big idea by showing the headline/visual combination and logo. Body copy, taglines, etc. should be indicated with wavy lines. Challenge yourself to use the fewest strokes possible. Post both the original and the thumbnail you drew. Give yourself a 30-second time limit to draw each thumb. Task 1 is drawing 10 thumbnails for Hungry-man with Visual and Headline and logo, and Put a star next to your top 3 to 5 thumbnails.Task 2 is find 5 ads you've found and draw what you think the thumbnail would have looked like, must including ( visual & headline & logo)

MGT 440 UArizona Global Campus Wk 5 Ethical Challenges of Leadership Questions

Week 5 - Discussion Forum 1Life in the Combat Zone: Working at Amazon [WLOs: 1, 2] [CLOs: 1, 2, 3, 4]Prior to beginning wo ...

MGT 440 UArizona Global Campus Wk 5 Ethical Challenges of Leadership Questions

Week 5 - Discussion Forum 1Life in the Combat Zone: Working at Amazon [WLOs: 1, 2] [CLOs: 1, 2, 3, 4]Prior to beginning work on this discussion forum, read Chapter 10 of your Meeting the Ethical Challenges of Leadership: Casting Light or Shadow course text.This discussion forum focuses on analyzing Case Study 10.2 (Life in the Combat Zone) from your textbook. In at least one paragraph, supported by evidence from your text and from other research, respond to at least four of the six bullet points below:Do you buy products from Amazon? If so, describe what has been your experience as a customer.Explain if you will continue to purchase from Amazon, knowing its corporate culture.Discuss if you would want to work for Amazon. Why or why not?Hypothesize if Amazon would be as successful if it changed its culture to be less driven and combative?Explain if “Purposeful Darwinism” is an ethical approach to hiring and promotion.Describe any ethical danger signs or weaknesses you see at Amazon. Week 5 - Discussion Forum Being Worked to Death? [WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 4]Prior to beginning work on this discussion forum, read Chapter 11 of your Meeting the Ethical Challenges of Leadership: Casting Light or Shadow course text.This discussion forum focuses on analyzing Case Study 11.1 (Being Worked to Death?) from your textbook. In at least one paragraph, supported by evidence from your text and from other research, respond to at least three of the six bullet points below:Explain if you are bothered by working conditions at Foxconn plants. Do you worry that the production of a phone might have contributed to a death of a worker?Describe how much blame, if any, for worker suicides should go to CEO Gou and Foxconn. To the leaders of Apple?Explain if Foxconn is being unfairly scrutinized, given that its facilities and treatment of workers may be better than at other manufacturing firms in China. Is Apple being unfairly singled out for criticism, given that a number of other electronics firms also have contracts with Foxconn?Express if Apple has taken enough responsibility for the treatment of those who manufacture its projects.Explain if Apple should accept lower profits to help those who work for its subcontractors. As an Apple stockholder, would you be willing to accept a lower stock price if the company did so?Describe if global shadows are cast in this case.

How should organizations balance host-country income tax differentials, management help

Contingent Workers*** Number and label each question followed by answers with references listed below each question*** Ori ...

How should organizations balance host-country income tax differentials, management help

Contingent Workers*** Number and label each question followed by answers with references listed below each question*** Original answer must be a minimum of 250 words!!!Answer in full and complete sentences!!!Will run through turnitin before final payment is released!!!**1. Evaluate the following methods for establishing base pay in international assignments: home country-based pay, headquarters-based pay, and host country-based pay. Include within your discussion the strengths and weaknesses of each method and factors that should be considered when determining the appropriate international pay strategy. How should organizations balance host-country income tax differentials? How do compensation plans affect employees’ willingness to accept foreign assignments?2. Contingent workers are assuming a greater role in today’s organization. With that as a background, discuss compensation and benefit issues associated with the following workers: part-time, temporary, independent workers, and flexible/telecommuting. What impact may these changes have on an organization’s compensation plan?

Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges, management homework help

Read case 6 in your text: Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges (pp. 3 ...

Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges, management homework help

Read case 6 in your text: Expatriate Compensation at Robert Bosch GMBH: Coping with Modern Mobility Challenges (pp. 312-318).Answer the questions 6 and 7 on p. 317 with 2 pages, one page for each question is the best.6 Do you believe that alternative assignments can substitute for traditional expatriate assignments in the long run? Please discuss the major opportunities and barriers.7 What are the major barriers to the localization of expatriate managers?

Case: Samsung: Overtaking Philips and Panasonic/Sony

Case: Samsung: Overtaking Philips and Panasonic/Sonyppt must include data, numbers, graphs,tableswe covered these chapters ...

Case: Samsung: Overtaking Philips and Panasonic/Sony

Case: Samsung: Overtaking Philips and Panasonic/Sonyppt must include data, numbers, graphs,tableswe covered these chapters Ch.7 -Vertical Integration and OutsourcingCh.8 - Strategic Alliances Ch.9 - International StrategyCh.10 - Innovative strategies That Change the Nature of Competition Case Objectives: To examines the international strategies of Philips, Panasonic, Sony, & Samsung in the consumer electronics industry and how each was able to emerge as the world leader in the industry. Philips emerged as the leader from 1920-1980 following a multi-domestic strategyPanasonic (then Matsushita) overtook Philips following a global strategy that treated the world as a single market and provided cost advantages.Samsung overtook Panasonic/Sony following a transnational strategy that successfully allowed for local differentiation on some dimensions. To understand a firm’s options for geographic expansion as well as the important link between strategy and structure (i.e. structure follows strategy and is key to implementation of the strategy). Study Questions: How did Philips become the worldwide leader in the consumer electronics industry? How did Panasonic overtake Philips? How did Samsung overtake Panasonic and Philips? What core competencies (resources and capabilities) did each firm possess that helped it to be successful?What were the key success-factors in the industry during the 1920-1980 period when Philips was the world leader? How did those key success factors change during later time periods when Panasonic and Samsung overtook Philips to become leaders in the consumer electronics industry?What are the major problems/challenges that each firm faced? What additional steps should each firm take to strengthen their respective competitive positions? Course Materials - Required Textbook: Strategic Management – Concepts and Cases, 2nd Edition by Dyer, Godfrey, Jensen, Bryce(ISBN: 978-1-119-41169-7) You can obtain this book from Montclair bookstore or online. Please note that there might be different ISBNs associated with different formats of the book. To verify if it is the same book, check below and pay attention to the authors: https://www.wiley.com/en-us/Strategic+Management%3A+Concepts+and+Cases%2C+2nd+Edition-p-9781119411697