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Is Australia Comparable to Singapore as a Global Financial Market

Subject

Other

Type

Essay

Rating

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Imagine you are working for a company listed on Singapore
Exchange and have been asked to expand the company’s
product/service to Australia. Your task is to choose the most
appropriate entry mode for your company.
Module: International Business
Assignment - Case study



Aims
 !"!
#!
#
Assignment background
$%!
%"!#&"!"%'"
'"()"*%+!
),-.#/!
%"%%#
Which company shall I choose for this assignment?
.%'"0!%#/
%%"#
1'"'"()"*'23+#"

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%"4
,1441%#
What products/services of the company should I focus on?
5%""%-#&
"4$67/%one-%#
Assignment queson
What is the most appropriate market entry mode, and why?
&"4%
58'9%"%"
Company analysis9%%",
%-
Context analysis9%%"4"4
4!-"
*.+!:
Scale analysis!%
%4!44"*%
""!+;
Format
!%"
"*%44+
&*+
(.*<!
="+

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>*+
%7*)%+
Other requirements
.%ve(5) 9#
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#
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4#+"Harvard%"#
@%6"#."
*@#A+"*+#
6"#
Guidelines
@# %"%%9B
!!#0"6$
%"#
# C&>*)+%
#
Assessment Criteria
7%%9B
D%91
."4"!
D4E%%

F
>"%

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I was having a hard time with this subject, and this was a great help.

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