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Legal and Ethical Considerations in Marketing

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Legal and Ethical Considerations in Marketing, Product
Safety, and Intellectual Property Review the
PharmaCARE/CompCARE scenario in Assignment 2 to
complete...
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
Review the PharmaCARE/CompCARE scenario in Assignment 2 to complete this assignment.
Write a ten to twelve (10-12) page paper in which you:
1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual
property, and regulation of product safety.
2. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies.
3. Determine who regulates compounding pharmacies under the current regulatory scheme, what
the Food and Drug Administration (FDA) could / should have done in this scenario, and whether
the FDA should be granted more power over compounding pharmacies.
4. Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in
accordance with:
a. Utilitarianism
b. Deontology
c. Virtue ethics
d. Ethics of care
e. Your own moral / ethical compass
5. Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while coopting intellectual
property in Colberia.

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6. Suggest at least three (3) ways the company could compensate the people and nation of Colberia
for the use of its intellectual property and the damage to its environment.
7. Compare PharmaCARE’s actions with those of at least one (1) real-world company whose
creativity in skirting legal technicalities led to ethical lapses and financial loss.
8. Determine the success PharmaCARE and WellCo shareholders would have in suits against the
companies.
9. Determine whether or not PharmaCARE lives up to its brand. Support the response.
10. Recommend at least three (3) changes PharmaCARE can make to be more ethical going
forward.
11. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and
proprietary Websites do not qualify as academic resources.
The Legal and Ethical Considerations of Marketing in America Paper
Evolution of the Market Orientation explains why marketing is a driving force in the
modern global economy. First of all, the first stage was covered up until the early years
of the 1920’s, in the United States, called the ‘production era’. Goods were scarce and
buyers were willing to accept virtually any goods that were available and make do with
them. The ‘sales era’ picked up right after the early 1920’s to the 1960’s, where
manufacturers found they could produce more goods than buyers could consume and
competition grew.
In the 1960s American firms relied on marketing because it became the motivating
force and the ‘marketing concept era’ dawned, which is the idea that an organization
should strive to satisfy the needs of consumers, while also trying to achieve
organization’s goals. Many firms such as General Electric have achieved great success
by putting extraordinary efforts on consistently collecting information about customer’s
needs, sharing this information freely, and using it to build and create customer value.
This is the result of the ‘customer relationship era, in which firms seek continuously to

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Please note that my tutorials are just a help and must not be taken as a ready to submit assignment for getting good grades. I think that good grades cannot be achieved unless you too put in some efforts and add the concepts that have been taught in the class. No matter how hard we try, our answers are bound to be a little generalized because we don't know what was taught in the class. Take help and if you are satisfied with the help, leave a positive rating immediately, irrespective of your grade in the exam. This is because the tutor has spent time and effort in giving you help and you also need to read and make changes to the help before submitting it formally. If you are not happy with the tutorial, please contact me first. I will refund you. You don't have to rate F (unfair) to get your money back, this is not ethical. Bluehomeworks.com Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Review the PharmaCARE/CompCARE scenario in Assignment 2 to complete... Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Review the PharmaCARE/CompCARE scenario in Assignment 2 to complete this assignment. Write a ten to twelve (10-12) page paper in which you: 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. 2. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. 3. Determine who regulates compou ...
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