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Business ethics case study

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1 Case Study of Buttercup Co. History Ansar-ud-din, the founder of Buttercup Co. originally was a seller of woolen shawls in Kashmir. He also used to bind copies of the Guru Granth Sahib, the holy book of the Sikhs, at a publishing house in Amritsar, Punjab, and British India before migrating to Lahore, Pakistan after the independence of Pakistan in 1947. Then, he worked as a binder at Ansar Book Publisher and saved up some money to open up his own small shop selling halwa poori and mithai (breakfast and sweets) called Buttercup Co. at Fleming Road, Lahore in 1948. Soon, Ansar-ud-din earned a reputation for high quality and delicious food and many people were travelling great distances to eat at his small shop in Lahore. It was traditional, in the early 1950s, for shops to sell breakfast (halwa poori and chaney with tea) in the mornings and mithai (sweets) in the evenings. In 1994, after the death of Ansar-ud-din his grandson Faisal Javed took over the business. Faisal made many substantial decisions to rescue the family business. Faisal applied 7P's of marketing mix to raise the standard of mithai business. Faisal introduced customized packages for all occasion on 300% premium p ...
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