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STR 581, STR/581, Capstone - Week 6 Exam Solutions Latest - 29/30 correct

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1
Which component of a marketing audit includes major developments in income, prices, savings, and
credit that affect the company?
Political
Cultural
Economic
Technological
2
How do functional tactics compare to business strategies?
Functional tactics are more focused on a commitment to corporate strategy than business
strategies.
Functional tactics are more focused on the general direction of the firm than business strategies.

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Functional tactics are more long-term than business strategies.
Functional tactics are more specific than business strategies.
3
What is the perceived monetary value of the bundle of economic, functional, and psychological benefits
customers expect from a given market offering because of the product, service, people, and image?
Total customer benefit
Total management benefit
Complete marketing benefit
Ultimate service benefit
4
A firm must know where to position its product based on price and
promotional efforts

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1 Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Political Cultural Economic Technological 2 How do functional tactics compare to business strategies? Functional tactics are more focused on a commitment to corporate strategy than business strategies. Functional tactics are more focused on the general direction of the firm than business strategies. Functional tactics are more long-term than business strategies. Functional tactics are more specific than business strategies. 3 What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Total customer benefit Total management benefit Complete marketing benefit Ultimate service benefit 4 A firm must know where to position its product based on price and? promotional efforts quality communication region 5 BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. brand vision brand slogan brand personality brand mission 6 The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm's external environment, as developed from cultural, ecological, demographic, religious, educational, and et ...
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