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Running head: PUBLIC RELATION 1 Public Relation Your Name Institutional Affiliation PUBLIC RELATION 2 Public Relation Part 1 The best suit definition of the public relation from the book defines it as a function in the management which involves identifying the public attitude, identifying the policies and procedures of individuals or organizations with which have vested public interests thus planning and executing courses of action to gain a public understanding and patience (Dennis et al., 2013). PRSA defines the public relation as a strategic process of communication that builds a symbiotic relationship between an organization and their publics. Initially, I thought public relation to be a mere satisfaction of the public interests. The definition has however highlighted the beneficial relationship between the organization and their public. It means that public relation is not a one-way process. It is rather a relationship between the organization and the intended public, and it is aimed at helping both of the parties (Dennis et al., 2013). The definition makes it easy to differentiate public relation from journalism, marketing, and advertising. Journalists are observers while public relation individuals are advocates who strive to meet the interests of the public. Journalists will help check on the public relation personnel and determine the flaws in meeting the public interests. As concerns advertising, the practice aims at selling the goods and services of a firm wh ...
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