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The Blue Cross Blue Shield Of Michigan 1

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Running head: BLUE CROSS BLUE SHIELD OF MICHIGAN The Blue Cross Blue Shield of Michigan Name 1 BLUE CROSS BLUE SHIELD OF MICHIGAN 2 Introduction Independently licensed by the Blue Cross Blue Shield Association, the BCBS of Michigan is a Detroit-based not-for-profit insurance organization whose main purpose is to provide health care benefits to the residents of the state of Michigan (BCBSM, 2018). The business currently benefits about 4.3 million Michigan state residents. according to the company’s President and CEO, Daniel, the business closed the 2017 financial year with about 5.5 million members both Michigan residents and non-residents (BCBSM, 2017). BCBSM manages, sells and manages health care plans for families, individuals, and employers based in Michigan. These plans include the conventional plans, preferred provider organization (PPO) plans, healthcare maintenance organizations (HMO) plans, Medicare, Medicaid plans which are state-sector collaboration programs (BCBSM, 2018). In addition, we also offer wellness programs, health expenditure-based plans, dental and optical plans and lastly, international plans for our global members. We are committed to three main social mission statements that inform the company’s mission of committing to be the trusted partner to our members through the provision of innovative and affordable healthcare products that enhance their overall healthcare. The three facets of the social mission include Blue’s efforts to increase a ...
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