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Assignment 2 management at a company microsoft

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Microsoft Satya Nadella 1
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Assignment 2 Management at a Company Microsoft
Faculty will provide two to three (2-3) companies for you to choose from for this assignment. Using the Internet and Strayer University
databases, research the selected company from its inception to current-day operations. (Walgreens, Kodak or Hershey)
Write a five to six (5-6) page paper in which you:
1. Evaluate two (2) key changes in the selected company's management style from the company's inception to the current day.
Indicate whether or not you believe the company is properly managed. Provide support for your position.
2. Explain senior management's role in preparing the organization for its most recent change. Provide evidence of whether the
transition was seamless or problematic from a management perspective. Provide support for your rationale.
3. Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.
4. As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the
employees and customers of the company. Indicate the approach you will take in implementing the new idea. Provide support for
your suggestion.
5. Predict the selected company's ability to adapt to the changing needs of customers and the market environment. Indicate how open
communication channels are critical for successfully implementing change in the organization. Provide support for your prediction.
6. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
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Microsoft Satya Nadella 2
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Introduction:
Microsoft success story is as interesting as any fairy tale. It is the most highly capitalized
company just due to the strength of Bill Gates management style which is the core strength of
the Firm. Though there are many other companies whose products are much better and robust
than the products of Microsoft , the management style of Microsoft has made this company
dominate the industry .the number of businesses that have either been acquired by Microsoft or
have closed shop due to Microsoft are innumerable .the reason is the sheer excellence of
management styles .
Two key changes that were initiated in Microsoft:
Microsoft was very well known for its culture of managing employee performances through a
method called stack ranking .this model employed by Microsoft was also known as “the
performance model,” “the bell curve,” or just “the employee review”. Very well known and
adapted by many companies and educational institutions it ranked a certain percentage of
employees as top performers, then good performers, then average, then below average, then

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Microsoft Satya Nadella 1 Assignment 2 Management at a Company Microsoft Faculty will provide two to three (2-3) companies for you to choose from for this assignment. Using the Internet and Strayer University databases, research the selected company from its inception to current-day operations. (Walgreens, Kodak or Hershey) Write a five to six (5-6) page paper in which you: 1. Evaluate two (2) key changes in the selected company's management style from the company's inception to the current day. Indicate whether or not you believe the company is properly managed. Provide support for your position. 2. Explain senior management's role in preparing the organization for its most recent change. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale. 3. Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions. 4. As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the employees and customers of the company. Indicate the approach you will take in implementing the new idea. Provide support for your suggestion. 5. Predict the selected company's ability to adapt to the changing needs of customers and the market environment. Indicate how open communication channels are critical for successfully implementing change in the organization. Provide support for your pred ...
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