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Acadia Park Equipment Co. wants to grow by offering other services, such as hiking and
camping equipment maintenance. I'd want to offer a quick marketing mix study before the firm
moves further.
Businesses, ironically, perform well when they use smart and efficient marketing tactics to draw
customers to their products and establish a presence in their thoughts. To successfully and
efficiently build a competitive edge, every company must differentiate its goods, marketing
tactics, promotion, and other factors. Acadia Park Equipment Co., a well-known seller of hiking
and other outdoor travel equipment, will be discussed in this article. Before diving into the
details of the report, we must first grasp the overall concept and distinctions between the
product and service.
A product is a type of object or substance that has been produced or processed for sale. Apple
Inc., for example, sells computers and smartphones. A service is, paradoxically, a type of
assistance or labor performed for someone for a fee. Acadia Park Equipment Co., for example,
sells outdoor travel equipment maintenance. In this study, we will do 'Secondary Research,'
which will entail gathering information from internet sources such as academic papers,
research theses, and articles. The goal of secondary research is to learn as much as possible
about the introduction of a new service, and this work has already been done by many
researchers and marketers. The firm was started by a brother and sister who had a passion for
the outdoors, including camping, hiking, and other outdoor activities. They provide high-quality
items that are relatively inexpensive to acquire, whereas other retailers sell the same things at
exorbitant costs without ensuring the quality. This is why Acadia Park Equipment Co. has set
itself apart from its competitors by offering competitive rates and ensuring high-quality service
(Grenier, L., 2019). The firm has now decided to provide a new service, namely, hiking and
camping gear maintenance, which will be a completely new service for them to offer for the
first time. They'll require a comprehensive marketing mix analysis for this, which will aid the
firm in successfully pricing, promoting, placing, and analyzing products. This is required in order

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to project a favorable image as well as a productive and healthy marketing of Acadia Park
Equipment Co.'s new service, which was successfully introduced in the market.
In terms of the product, the firm is preparing to introduce a new service for hiking and camping
equipment maintenance. The previous business was only focused on product sales. This service
must be made available. As the company's marketing manager, I'm in charge of learning
everything there is to know about this product and developing an appealing advertising to
inform customers about Acadia Park Equipment Co.'s new service . This is a 24-hour service for
all tourists who wish to go on outdoor adventures but require practical help repairing their
outdoor gear. Correct product in the right amount at the right time, right place, and for a
reasonable cost, in the right condition, for the right consumer Logistical operations managers’
deal with inventory management, buying, shipping, and storage as well as the planning of these
activities. Customer orders make up actual demand (and often allocations of items, ingredients,
or raw materials to production or distribution). We’ll need a more efficient procedure in
general. In order for your supply chain to be efficient, it must also be able to respond promptly
to problems as they emerge. Because of this, the bigger your firm is, the more prepared it must
be.
The fewer impromptu choices that must be made throughout the transportation process, the
better off everyone is. And, while a good strategy will never be able to account for every
unforeseen event, it will limit the need for ad hoc decisions. As a framework or collection of
guiding principles, a strategic plan ensures that an operational plan is on the correct track to
accomplishing its objectives. Among our long-term aims are customer happiness, competitive
advantage, and supply chain management for our organization If you ask us what you want to
purchase, we'll integrate those processes across geographies, partners, and technology so that
they become transparent to the end-customer. The availability of better communication
technologies enables firms to develop a collaborative relationship across the supply chain,
reducing the likelihood of misunderstanding. Both your customer-facing systems and your
internal systems rely on accurate inventories.
The marketing mix refers to the many marketing strategies that are used to assist in the sale of
a product or service to a specific customer. Price, product, promotion, and location are the four
P's in the marketing mix. The cost of the goods is what price refers to. This is based on the
customer's perception of the product's worth. This, of course, is subject to change depending
on the demographics of the target market. The thing being sold is known as the product. This is
the repair of the gear for Acadia Park Equipment Co. How, what, when, and how a product is
communicated are all aspects of promotion. The location(s) where the goods, or repairs, can be
obtained are referred to as the location(s). (Lake, L., 2021)
The marketing mix analysis is crucial for identifying a single characteristic that stands out
among the others and will help the company launch the new product effectively. (Kosaka, K.
2020) Thanks to our marketing study, Acadia Park Equipment Co. will be able to target the

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Acadia Park Equipment Co. wants to grow by offering other services, such as hiking and camping equipment maintenance. I'd want to offer a quick marketing mix study before the firm moves further. Businesses, ironically, perform well when they use smart and efficient marketing tactics to draw customers to their products and establish a presence in their thoughts. To successfully and efficiently build a competitive edge, every company must differentiate its goods, marketing tactics, promotion, and other factors. Acadia Park Equipment Co., a well-known seller of hiking and other outdoor travel equipment, will be discussed in this article. Before diving into the details of the report, we must first grasp the overall concept and distinctions between the product and service. A product is a type of object or substance that has been produced or processed for sale. Apple Inc., for example, sells computers and smartphones. A service is, paradoxically, a type of assistance or labor performed for someone for a fee. Acadia Park Equipment Co., for example, sells outdoor travel equipment maintenance. In this study, we will do 'Secondary Research,' which will entail gathering information from internet sources such as academic papers, research theses, and articles. The goal of secondary research is to learn as much as possible about the introduction of a new service, and this work has already been done by many researchers and marketers. The firm was started by a brother and sister who had a pa ...
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