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Case analysis in ratio analysis holly fashions fnc535m

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De La Salle University-Manila Ramon V. del Rosario College of Business Management and Organization Department Case 2: Ratio Analysis Holly Fashions In Partial Fulfillment of the Course Requirements in FNC 535M - Financial Management Master of Business Administration Submitted by: Submitted to: Prof. Julius Buendia Submitted on: March 27, 2021 I. Synthesis Fourteen years ago in Cherry Hill, New Jersey, William Hamilton and John White, two seasoned marketing and merchandising professionals with over twenty-five years of qualifying experience in the clothing industry, decided to start their own venture that specializes in making apparel, Holly Fashions. Each of their personalities and professional qualities blended splendidly in running the firm. Hamilton, reserved and is extremely creative with a knack for merchandising. Holly Fashions level has become synonymous with quality as a result of his genius. White, outgoing and assertive, has made significant contributions that aided the company's merchandising and marketing strategies, and he assumed the role of the Chief Operating Officer. Suffice it to say, Hamilton's work has a more creative and artistic element to it, while John White's is more operational. Hamilton had little interest in the financial aspects of the company as he prefers to work on new fashion designs and marketing strategies. He concluded, however, that he needed to become more involved with the company’s finances. His motivation is twofold. First, H ...
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