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Ehobby Asia discussion question answers

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Marketing

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Study Guide

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Part One:

Question 1

eHobby Asia’s is primarily an internet based company situated in Hong Kong. It also has its

local store located in Hong Kong. So, it’s a Click andMortar Business.

Business Model –

eHobby has been focusing on one industry only – the airsoft industry. It offers various products

in this industry and uses differentiation strategies to promote its brand. In order to distinguish

itself, it has been trying to provide consumers with an overall positive experience with airsoft

products, instead of merely selling airsoft products. It has also been focusing on low cost

strategy by minimizing investment in infrastructure and avoiding the maintenance costs

associated with physical infrastructure. It has been investing in the electronic medium and

strengthening its e-business model to address speed and safety concerns of the consumers. It

can be regarded as an e-mall website that’s offers latest & top rated quality airsoft products to

its customers located in various parts of the world.

eHobby Asia was founded in 2003 by its current managing director named Joseph Chai. The

company aims to target the global audience through the online medium. All those people who

prefer to buy latest & top rated quality airsoft products online are the target customers of

eHobby Asia. The product line comprises of spring gun, Combat Gear, Gas Blowback guns

Automatic Electric guns, Japan’s Airsoft publications & diverse array of accessories. Its

operations are guided by the mission of enriching the overall customer experience, rather than

making sales only. Online purchases are made on the basis of export price while offline

purchases are done in terms of Hong Kong dollars. It has been using the strategies of low cost

as well as differentiation to attract consumers. The products meet the stringent safety criteria

to ensure safety of the consumers. Some of its consumer friendly services include money back

guarantee in cases when the product is confiscated & seized during the shipment to any

country, performing required work at no extra cost to ensure that the shipment meets all local

custom regulations like Trademark removal and Blaze Marketing for US buyers.

Customers –

Its customers are all those people who prefer to buylatest & top rated quality airsoft products

online. On the basis of geographical location, its target customer base comes from the

developed markets since 80% of the site’s traffic is due to European and American customers,

while 20% is from people of Hong Kong.

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Services-

eHobby Asia aims to deliver wholesale services on global level with respect to airsoft products

which takes into account after sales services including replacement & RMA services insuring

customer satisfaction. The repair & professional airsoft modification service provides services

mainly upgrade & repair for most airsoft guns which include replacement of broken/worn

internal parts & installation of accessories & upgraded parts.

Products-

The company has been dealing in high quality products which have passed stringent quality

standards to ensure no death of Auto-Tune. Auto-Tune can automatically rectify poor wavering

pitch. It has a diversified product line which provides several products in the airsoft industry

such as:

• Spring gun

• Combat Gear

• Gas Blowback guns Automatic Electric guns

• Japan’s Airsoft publications &diverse array of accessories

The primary source of revenue for the company has been the sales made to customers over the

online medium. It sells various products online.eHobby provides a secure and safe online

buying environment for its customers.To stay on the top of today’s competitive business

market it providestop quality and competitive prices to its customers. It has also been aiming

to increase its presence across the world by wholesaling its products to wholesalers and

retailers. It offers expertise to small businesses who want to operate as wholesalers of the

company to further increase its total revenues.

eHobby Asia applies various strategies to attracting more customers to its online store such as-

maximizing search engine visibility, creating remarkable content, leveraging social media,

extending reach through advertisements, engaging affiliate networks, hiring an inbound

marketer etc. to name a few.

Question 2

The business model of eHobbyAsia is viable in the long run as it is structured around the

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Part One: Question 1 eHobby Asia's is primarily an internet based company situated in Hong Kong. It also has its local store located in Hong Kong. So, it's a Click andMortar Business. Business Model - eHobby has been focusing on one industry only - the airsoft industry. It offers various products in this industry and uses differentiation strategies to promote its brand. In order to distinguish itself, it has been trying to provide consumers with an overall positive experience with airsoft products, instead of merely selling airsoft products. It has also been focusing on low cost strategy by minimizing investment in infrastructure and avoiding the maintenance costs associated with physical infrastructure. It has been investing in the electronic medium and strengthening its e-business model to address speed and safety concerns of the consumers. It can be regarded as an e-mall website that's offers latest & top rated quality airsoft products to its customers located in various parts of the world. eHobby Asia was founded in 2003 by its current managing director named Joseph Chai. The company aims to target the global audience through the online medium. All those people who prefer to buy latest & top rated quality airsoft products online are the target customers of eHobby Asia. The product line comprises of spring gun, Combat Gear, Gas Blowback guns Automatic Electric guns, Japan's Airsoft publications & diverse array of accessories. Its operations are guided by the mission of enr ...
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