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STR 581 Week 2 Team Paper(U S ENERGY PROPOSAL)

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Running head: U. S. ENERGY PROPOSAL
1
U. S. ENERGY PROPOSAL
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U. S. ENERGY PROPOSAL
2
U. S. Energy Proposal
U.S. Energy Corporation is a company that provides services in the development and
production of oil and natural gas in the United States. The interest of this company is based on
the fact that the company does not provides service directly to the consumer but instead to
competing buyers; this includes oil refining companies as well as independent marketers. This is
a company that will be very interesting to learn about.
Sources you expect to use to perform an external analysis
External factors are those factors which are uncontrollable by an organization. External
factor analysis plays an important role to identify and analyze several external factors that
influence an organization's effectiveness. The analysis also assists to identify several threats and
opportunities that are incurred from the external environment of the business. An effective
external analysis will lead an organization to capture available opportunitieswithin its market and
ensure success in the contemporary environment.Once completed this analysis will assist the
organization to take preventive and corrective action to protect its activities from the threats that
are available in the business market. With the help of effective analysis of both factors, an
organization can sustain competitive advantage through its proactive nature towards internal and
external business environment.
Sources you expect to use to perform an internal analysis
Strategic planning is the process followed by an organization in which it defines its
strategies and makes plans for proper allocation of its available resources to achieve its
objectives. While developing a strategic plan, it is vital to consider the various internal
organizational factors to execute a success plan.

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U. S. ENERGY PROPOSAL
3
The internal organizational factor shouldinclude a mission, vision, values and
guiding principles, strategy and strategic objectives of the company.Before creating any strategic
plan, it is critical for an organization to understand where it is currently positioned in the market
and the direction it intends to take. The mission and the vision statement of the organization
should mirror the required demands and then frame the strategic plan. The mission statement
should illustrate the purpose that the company has and vision statement should determine the
future by formulating a picture of the organization. Both the mission and vision statements are
the most significant internal considerations for the development of a strategic plan.
Sources you expect to use to support your financial analysis
An important tool for an organization to assess its strength with its industry is financial
analysis. It is used by investors in making decisions about whether to buy or sell stock, and
creditors use them in deciding whether or not to lend. “Financial analysis providesmanagers with
an assessment of how the company is doing in comparison with its performance in past years and
with the performance of competitors in the industry.
Financial ratios include four basic groups: liquidity, leverage, activity, and profitability.
Liquidity and leverage ratios represent an assessment of the risk of the firm. Activity and
profitability ratios are measures of the return generated by the assets of the firm. Balance sheet
and the income statement are the two basic financial statements used in financial analysis. The
Du Pont system of financial analysis provides clues to management related to lack of success of
a firm. This financial tool brings together activity, profitability, and leverage measures and
shows how these ratios interact to determine the overall profitability of the firm.

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