Running Head: ADVERTISING CAMPAIGN COM 260 ASSIGNMENT 2 Student’s Name Institution 1 2 ADVERTISING CAMPAIGN COM 260 ASSIGNMENT 2 In the contemporary world, air pollution has become a major environmental issue. Vallero (2016) defines air pollution as the contamination of the environment by agents that change the natural aspects of the surroundings. In fact, this problem has resulted in global warming and other health complications that are very risky. Air pollution presents a great opportunity for any business to develop a product that will help cleanse the air in most of the environments. With this in mind, I came up with a new product known as Trex Antiseptic. Providing this product can highly improve air quality, minimize health complications related to poor air quality and enhance the living standards of consumers in both the domestic and global market. That said, the purpose of this paper is to present a brief advertising campaign for the new product. Situational Analysis Background Research Advertising is the most accepted means of publicizing a new product in the marketplace and has a widespread impact on the company as well as the market. However, before advertising the new product, it is essential to consider some aspects. First of all, one should carefully gather and analyze as much information in the market as possible. This provides a common understanding of the marketing environment and purpose to introduce the new product in the market (Strausbaugh, 2014) ...
Purchase document to see full attachment