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A marketing manager needs to know the cost of the research project before approving it. During which

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A marketing manager needs to know the cost of the research project before approving it. During
which step in the marketing research process would such a consideration most likely take place?
A. Step 3—information collection
B. Step 2—develop the research plan.
C. Step 1—creating decision alternatives.
D. Step 1—drafting the research objectives.
E. Step 1—defining the problem.

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