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To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-ma

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To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-
mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons
of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which
of the following techniques for reaching Generation Y are the Foo Fighters using?
A. Online buzz
B. Computer games
C. Unconventional sports
D. Cool events
E. Student ambassadors

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